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Yokohama Tyres FC Till I Die?

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Yokohama Tyres FC Till I Die?

At what point do teams start selling their very name in homage of the all-mighty dollar?

Jeunesse Income Disclosure Raises More Questions than Answers

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Jeunesse Income Disclosure Raises More Questions than Answers

Not a lot of people are making much money.

The Enduring Primacy of Retail Sales in an MLM Context

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The Enduring Primacy of Retail Sales in an MLM Context

POST HIGHLIGHTS • Meaning of Amway rules (1979), especially the “70% rule” and subsequent deterioration • Koscot (1975), Omnitrition (1996), and BurnLounge (2014) provide seminal rulings on the determination of…

Vemma’s Version: Business Foolishness in the Extreme

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Vemma’s Version: Business Foolishness in the Extreme

Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…

Former FTC Economist’s Response & Thoughts on Vemma

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Former FTC Economist’s Response & Thoughts on Vemma

Getting to the bottom of affiliate vs. customer.

Former FTC Economist Calls for Federal Pyramid Scheme Rule

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Former FTC Economist Calls for Federal Pyramid Scheme Rule

FTC case-by-case prosecution of pyramid schemes not enough to deter them.

Not Very Presidential, Guys

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Not Very Presidential, Guys

Allegations of misleading advertising and questionable products follow four GOP candidates into tonight’s debate.

Multi-level Marketing: The Long and Short of It

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Multi-level Marketing: The Long and Short of It

The financial appeal of multi-level marketing companies attracts investors and swindlers alike.

Whose Settlement is Better For You: Vitaminwater or Red Bull?

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Whose Settlement is Better For You: Vitaminwater or Red Bull?

Vitaminwater and Red Bull were both sued for falsely marketing their beverages as providing specific health/functional benefits.

It’s Grammy Time: Who’s Belting out Name Brands?

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It’s Grammy Time: Who’s Belting out Name Brands?

How many ads are hiding in popular songs?

What Every Parent Needs to Know About Willagirl

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What Every Parent Needs to Know About Willagirl

The bottom line of selling this line of cosmetics is not as attractive as it appears.

Vemma Involved in Silencing One of Its Harshest Critics

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Vemma Involved in Silencing One of Its Harshest Critics

YPR Pariah, a former Vemma affiliate turned anti-Vemma blogger, who wrote under the pseudonym The Revanchist, had a clear message to share on his popular blog site – he didn’t…

Who Likes What on Facebook?

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Who Likes What on Facebook?

Have you ever spotted a suspect “like” on your Facebook profile?

The Prize Is (Not) Right

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The Prize Is (Not) Right

Auto dealership prize is not all it’s cracked up to be.

Do You Know what Big Data Knows about You?

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Do You Know what Big Data Knows about You?

FTC report highlights lack of transparency in data tracking.

Who’s Loyal to Whom?

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Who’s Loyal to Whom?

Stay alert when it comes to loyalty programs.

Six Vintage Eco-Clueless Ads

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Six Vintage Eco-Clueless Ads

In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…

Are the Oscars Just a Test of Commercial Success?