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Look Fantastic

Ad Alert

Look Fantastic

Online beauty retailer blames Google for its own deceptive Google ad.

The Lure of the Before and After

Consumer News

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented.  The before shots…

U.S. Cancer Centers

Industries

U.S. Cancer Centers

TINA.org found 90% of U.S. cancer centers have used deceptive patient testimonials in their marketing materials.

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