Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
Puffery – A Marketer’s Right To Lie Blog Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
AT&T: ‘More For Your Thing’ Ad Alert AT&T: ‘More For Your Thing’ Company’s puffery defense falls flat as NAD recommends changes to commercial.
Pampers Easy Ups Ad Alert Pampers Easy Ups Pampers attempts to skirt substantiation with puffery defense.
Vemma’s Version: Business Foolishness in the Extreme Blog Vemma’s Version: Business Foolishness in the Extreme Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…
Voortman Bakery’s Windmill Cookies Ad Alert Voortman Bakery’s Windmill Cookies Puffery or justified disappointment? You tell us.
TINA.org Hits Up the Marketing Conference Circuit Blog TINA.org Hits Up the Marketing Conference Circuit TINA.org hits the road to keep current on marketing trends and promote truthful advertising.
‘No One OutPizzas the Hut’ Ad Alert ‘No One OutPizzas the Hut’ Objectively provable claim or silly slogan? Reader argues it’s the former.
Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Blog Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Not all of the puffed-up claims in this TV ad can be defended as puffery.
Tropicana Ad Alert Tropicana Tropicana claimed in a television ad that “if you want the world’s best fruit and vegetable juice, look in the cooler” as a shelf collapsed to reveal a presumably more-stable…
Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim Ad Alert Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim KitchenAid challenges Cuisinart’s claim to the title.
Excelsior Pasta Ad Alert Excelsior Pasta What makes Excelsior “Puerto Rico’s favorite pasta”? Good question.
Philips Sonicare AirFloss Class Action Philips Sonicare AirFloss November 2013: The federal judge presiding over the case acknowledged TINA.org’s arguments, but ultimately approved the settlement to this class-action lawsuit. For details regarding the settlement terms, click here. October…
Olay Pro-X Advanced Cleansing System Ad Alert Olay Pro-X Advanced Cleansing System The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. is advising Olay to discontinue claims that its Pro-X Advanced Cleansing…
Vemma Frenzy Ends: Judge Limits Vemma’s Operations Consumer News Vemma Frenzy Ends: Judge Limits Vemma’s Operations Court concludes Vemma likely operating a pyramid scheme.
Advertising Attorneys, These Ads Are for You Blog Advertising Attorneys, These Ads Are for You While these ads can be appreciated by all, they may strike a chord with ad lawyers.
Jim Beam Bourbon Class Action Jim Beam Bourbon August 2015: A federal judge dismissed this lawsuit When a complaint is dismissed with prejudice, it cannot be refiled. finding that a reasonable consumer would not interpret the word “handcrafted”…
Blue Moon Beer Class Action Blue Moon Beer June 2016: After plaintiffs filed an amended complaint making similar allegations (i. e., the company misleadingly markets Blue Moon as a craft beer when it is not) in November 2015,…