Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
Puffery – A Marketer’s Right To Lie Blog Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
AT&T: ‘More For Your Thing’ Ad Alert AT&T: ‘More For Your Thing’ Company’s puffery defense falls flat as NAD recommends changes to commercial.
Pampers Easy Ups Ad Alert Pampers Easy Ups Pampers attempts to skirt substantiation with puffery defense.
Vemma’s Version: Business Foolishness in the Extreme Blog Vemma’s Version: Business Foolishness in the Extreme Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…
Voortman Bakery’s Windmill Cookies Ad Alert Voortman Bakery’s Windmill Cookies Puffery or justified disappointment? You tell us.
TINA.org Hits Up the Marketing Conference Circuit Blog TINA.org Hits Up the Marketing Conference Circuit TINA.org hits the road to keep current on marketing trends and promote truthful advertising.
Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Blog Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Not all of the puffed-up claims in this TV ad can be defended as puffery.
‘No One OutPizzas the Hut’ Ad Alert ‘No One OutPizzas the Hut’ Objectively provable claim or silly slogan? Reader argues it’s the former.
Tropicana Ad Alert Tropicana Tropicana claimed in a television ad that “if you want the world’s best fruit and vegetable juice, look in the cooler” as a shelf collapsed to reveal a presumably more-stable…
Excelsior Pasta Ad Alert Excelsior Pasta What makes Excelsior “Puerto Rico’s favorite pasta”? Good question.
Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim Ad Alert Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim KitchenAid challenges Cuisinart’s claim to the title.
Ghirardelli Classic White Premium Baking Chips Class Action Ghirardelli Classic White Premium Baking Chips Allegations: Misleadingly advertising that products contain white chocolate
Trader Joe’s Alkaline Water Class Action Trader Joe’s Alkaline Water July 2019: A federal judge entered judgment in favor of Trader Joe’s after the named plaintiff failed to respond to the court’s order to explain why the amended complaint should…
LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims Ad Alert LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims NAD shines a light on picture claims.
Monster Energy Class Action Monster Energy July 2016: The Ninth Circuit revived some of the claims in this lawsuit finding that they were not preempted and the FDA did not have primary jurisdiction over them. Other…
Armstrong, FRS Products Class Action Armstrong, FRS Products August 2014: The second appeal was voluntarily dismissed, the reasons for which have not been disclosed. May 2014: One of the named plaintiff’s appeals was dismissed because he did not…
Suave Essentials Body Wash Ad Alert Suave Essentials Body Wash Unilever loses appeal to keep Bath & Body Works fragrance comparisons on product packaging.
Apple iMac Class Action Apple iMac May 2014: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…