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Optics Outfitter

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Optics Outfitter

Why this eyewear company’s advertised “starting” prices may not be 20/20.

The Magical White Roughy

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The Magical White Roughy

Here’s a sign advertising “White Roughy” at Stew Leonards, a CT/NY supermarket chain.  Apparently, “Kids Love It!” and the price is right at $4.99/lb.  The only problem – there’s no…

HiSmile

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HiSmile

British ad regulator frowns upon company’s teeth-whitening claims.

Whiteside Machine Company

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Whiteside Machine Company

North Carolina company’s homepage gets a makeover following FTC inquiry into made in the USA claims.

SoundOff

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SoundOff

Claims for company’s pink noise-emitting earbuds ring hollow.

Balsam Hill

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Balsam Hill

A consumer didn’t light up with joy after purchasing a couple items from this holiday décor retailer.

Goddess Vaginal Detox Pearls

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Goddess Vaginal Detox Pearls

“You don’t need to detox … anything at all,” says an OB/GYN commenting on company’s outlandish claims.

Health Sciences Institute

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Health Sciences Institute

Could this private video destroy Hillary’s chances in 2016? The Health Sciences Institute seems to think so.

Reverse Hair Loss Program

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Reverse Hair Loss Program

Before-and-after photos can send a powerful message. But sometimes that message is deceptive if not flat-out fraudulent.

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