Alkaline Water Plus
Are there really any benefits to drinking alkaline water?
Here’s a sign advertising “White Roughy” at Stew Leonards, a CT/NY supermarket chain. Apparently, “Kids Love It!” and the price is right at $4.99/lb. The only problem – there’s no such thing as White Roughy. In fact, the FDA has issued an alert in which it calls the term “fictitious” and the marketing of white roughy “misleading to the customer.”
Update: Here’s another example where the brand name (in large font) is “White Ruffy,” but the fish itself (in small font) is striped pangasius.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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