Search - Truth in Advertising

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

What is Industry Self-Regulation?

Consumer Basics

What is Industry Self-Regulation?

Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.

Does Size Really Matter? A Primer on Slack-Filled Packaging

Consumer Basics

Does Size Really Matter? A Primer on Slack-Filled Packaging

What to know about the FDA’s rule on under-filled or slack-filled packaging.

The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

Econsumer.gov

Consumer Basics

Econsumer.gov

Econsumer.gov, which was established in 2001, is a website where consumers can file complaints about online and related transactions with foreign companies.

Better Business Bureau

Consumer Basics

Better Business Bureau

The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Puffery – A Marketer’s Right To Lie

Consumer Basics

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

Infomercials

Resources

Infomercials

What to know before you bite on that revolutionary infomercial product.

Talking to Kids about Deceptive Advertising

Resources

Talking to Kids about Deceptive Advertising

Teach your children well, about ads.

Entertainment Software Association

Consumer Basics

Entertainment Software Association

The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

U.S.D.A. National Organic Program

Consumer Basics

U.S.D.A. National Organic Program

The National Organic Program (NOP) is a marketing program within the USDA Agriculture Marketing Service. The NOP is tasked with ensuring compliance with the Organic Foods Production Act and its…

How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

Popular Searches

Close Filters

Product Category

Marketing Tactic

Resource Type

Federal Laws Governing Ads

Sales, Bargains, Discounts

What is Industry Self-Regulation?

Does Size Really Matter? A Primer on Slack-Filled Packaging

The Scoop on Social Media Influencer Disclosure Requirements

Econsumer.gov

Better Business Bureau

Product Placement

Puffery – A Marketer’s Right To Lie

Infomercials

Talking to Kids about Deceptive Advertising

Entertainment Software Association

Viral Marketing

The Fine Print – Read It

U.S.D.A. National Organic Program

How Causewashing Deceives Consumers