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Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?

Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?

If you go by mascara ads that you see in magazines and on TV, modern mascara technology has evolved to the point of growing small hairy caterpillars on top of…

Better Than Sex Mascara

Ad Alert

Better Than Sex Mascara

NAD tells cosmetics company to turn down the volume (claims).

L’Oréal Mascara

Ad Alert

L’Oréal Mascara

The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. has recommended that L’Oréal discontinue the use of eyelash inserts in…

Better Than Sex Mascara’s Volume Claims

Class Action

Better Than Sex Mascara’s Volume Claims

August 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. April 2018: A class-action…

PUR Fully Charged Mascara

Class Action

PUR Fully Charged Mascara

Allegations: Misleadingly marketing mascara as providing “clean beauty” when it contains harmful chemicals

L’Oréal Waterproof Mascara

Class Action

L’Oréal Waterproof Mascara

Allegations: Falsely marketing the mascara as safe when it contains substances that can be harmful to humans

Mascara Ads: Thick Lashes, Fine Print

Media Coverage

Mascara Ads: Thick Lashes, Fine Print

Andrew Adam Newman, The New York Times

Burt’s Bees Mascaras and Lip Shimmers

Class Action

Burt’s Bees Mascaras and Lip Shimmers

Allegations: Failing to disclose that products contain harmful ingredients

Maybelline

Class Action

Maybelline

December 2013: After the lawsuit was transferred to a court in New York where a similar lawsuit (Leebove et al v. Maybelline, LLC d/b/a Maybelline New York) was pending, it…

Wall of Shame

Pages

Wall of Shame

What do Tom Brady, Kim Kardashian and Dr. Oz all have in common?

Urban Decay Lush Lash System and Other Eyelash-Boosting Products

Class Action

Urban Decay Lush Lash System and Other Eyelash-Boosting Products

August 2014: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff and When a complaint is dismissed without prejudice,…

Ad or Not? L’Oreal Influencer’s Makeup Tutorial

Consumer News

Ad or Not? L’Oreal Influencer’s Makeup Tutorial

Future squad goal: better #ad disclosure?

Made in USA Misrepresentations

Evidence

Made in USA Misrepresentations

Below are 100 examples of Made in the USA misrepresentations on Target.com found by TINA.org in the spring of 2017. Target.com v. Manufacturer Information # Product Target.com Product Packaging /…

‘Clean at Sephora’ Label

Ad Alert

‘Clean at Sephora’ Label

Lawsuit alleges cosmetics marketed as ‘clean’ contain dirty ingredients.

Burt’s Bees Products

Class Action

Burt’s Bees Products

Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals

Is That Ad Deceptive?

Consumer Basics

Is That Ad Deceptive?

A three-part test can help answer that question.

Decoding Cosmetics Claims: Eyelashes

Consumer News

Decoding Cosmetics Claims: Eyelashes

Do eyelash growth products work?

Blog

What’s Trending in Misleading Ads in 2014?

We’re on it!

FTC Ignores Pleas to Make L’Oréal Pay

Consumer News

FTC Ignores Pleas to Make L’Oréal Pay

Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.

Physician’s Formula Cosmetics

Class Action

Physician’s Formula Cosmetics

February 2017: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. because the parties reached a settlement agreement, the terms of which have…

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Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?

Better Than Sex Mascara

L’Oréal Mascara

Better Than Sex Mascara’s Volume Claims

PUR Fully Charged Mascara

L’Oréal Waterproof Mascara

Mascara Ads: Thick Lashes, Fine Print

Burt’s Bees Mascaras and Lip Shimmers

Maybelline

Wall of Shame

Urban Decay Lush Lash System and Other Eyelash-Boosting Products

Ad or Not? L’Oreal Influencer’s Makeup Tutorial

Made in USA Misrepresentations

‘Clean at Sephora’ Label

Burt’s Bees Products

Is That Ad Deceptive?

Decoding Cosmetics Claims: Eyelashes

What’s Trending in Misleading Ads in 2014?

FTC Ignores Pleas to Make L’Oréal Pay

Physician’s Formula Cosmetics