
Roblox Revamps Its Ad Policies after TINA.org Action
Will it enforce them this time?
December 2013: After the lawsuit was transferred to a court in New York where a similar lawsuit (Leebove et al v. Maybelline, LLC d/b/a Maybelline New York) was pending, it was settled and dismissed. We cannot determine the terms of the settlement.
April 2013: A class-action lawsuit was filed against Maybelline and its parent company L’Oréal for allegedly falsely advertising some of their lipstick and mascara products. Specifically, the plaintiffs allege that the companies falsely claim that the Super Stay 14 HR Lipstick and Super Stay 10 HR Stain/Gloss will last for 14 hours and 10 hours, respectively, when neither of those claims are true, and that the companies misrepresent the nature and quality of mascara products – New Voluminous Fiber Lashes and Volum’Express The Falsies Mascara – by showing models with long, sculpted, sensual eyelashes, which the plaintiffs believe are false eyelashes. (Nobles et al. v. L’Oreal USA, Inc. and Maybelline, LLC d/b/a Maybelline, New York, Case No. 13-cv-1911, N. D. CA.).
For more information about other class-action lawsuits against Maybelline and TINA.org’s coverage of the company, click here.
Will it enforce them this time?
Lawsuit alleges beverage doesn’t meet federal standards to be marketed as rum.
TINA.org digs into company’s broad composting claims.
Unapproved drug claims abound.
Company marketing ‘height growth vitamins’ makes some tall claims.