Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers? Consumer News Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers? If you go by mascara ads that you see in magazines and on TV, modern mascara technology has evolved to the point of growing small hairy caterpillars on top of…
Better Than Sex Mascara Ad Alert Better Than Sex Mascara NAD tells cosmetics company to turn down the volume (claims).
L’Oréal Mascara Ad Alert L’Oréal Mascara The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. has recommended that L’Oréal discontinue the use of eyelash inserts in…
L’Oréal Waterproof Mascara Class Action L’Oréal Waterproof Mascara Allegations: Falsely marketing the mascara as safe when it contains substances that can be harmful to humans
PUR Fully Charged Mascara Class Action PUR Fully Charged Mascara Allegations: Misleadingly marketing mascara as providing “clean beauty” when it contains harmful chemicals
Mascara Ads: Thick Lashes, Fine Print Media Coverage Mascara Ads: Thick Lashes, Fine Print Andrew Adam Newman, The New York Times
Burt’s Bees Mascaras and Lip Shimmers Class Action Burt’s Bees Mascaras and Lip Shimmers Allegations: Failing to disclose that products contain harmful ingredients
Urban Decay Lush Lash System and Other Eyelash-Boosting Products Class Action Urban Decay Lush Lash System and Other Eyelash-Boosting Products
Ad or Not? L’Oreal Influencer’s Makeup Tutorial Consumer News Ad or Not? L’Oreal Influencer’s Makeup Tutorial Future squad goal: better #ad disclosure?
Ad or Not? Influencers Invade Coachella Consumer News Ad or Not? Influencers Invade Coachella Brands and their paid endorsers cash in at the music festival, sans disclosure.
FTC Ignores Pleas to Make L’Oréal Pay Consumer News FTC Ignores Pleas to Make L’Oréal Pay Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.
What’s Trending in Misleading Ads in 2014? Blog What’s Trending in Misleading Ads in 2014? We’re on it!
Decoding Cosmetics Claims: Eyelashes Consumer News Decoding Cosmetics Claims: Eyelashes Do eyelash growth products work?
Is That Ad Deceptive? Consumer Basics Is That Ad Deceptive? A three-part test can help answer that question.
Burt’s Bees Cosmetics Class Action Burt’s Bees Cosmetics Allegations: Falsely representing cosmetics as natural when they contain substances that are harmful to human health