FTC Ignores Pleas to Make L’Oréal Pay Consumer News FTC Ignores Pleas to Make L’Oréal Pay Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.
Ad or Not? L’Oreal Influencer’s Makeup Tutorial Consumer News Ad or Not? L’Oreal Influencer’s Makeup Tutorial Future squad goal: better #ad disclosure?
FTC Asks L’Oréal: Where’s the Science? Consumer News FTC Asks L’Oréal: Where’s the Science? Company settles complaint about its gene claims.
Ad or Not? Khoudia Diop and Caress Body Wash Consumer News Ad or Not? Khoudia Diop and Caress Body Wash Finding evidence of a material relationship on this sponsored post requires some real sleuthing.
Hair-raising Hair Product Ads Consumer News Hair-raising Hair Product Ads Want to know the secret behind the lustrous, voluminous, “salon beautiful” hair that is featured in some television and print ads for hair products today? Extensions! Yup, fake hair. Well,…
Top Five Worst Settlements of 2014 Consumer News Top Five Worst Settlements of 2014 Consumers left out in cold in these settlements.
New Bill Calls on FTC to Take Action on Photoshopped Images Consumer News New Bill Calls on FTC to Take Action on Photoshopped Images Advocates worried unrealistic body images taking toll on teens.
It All Starts with a Good Foundation Consumer News It All Starts with a Good Foundation Socrates said that “beauty is a short-lived tyranny,” but cosmetic companies will have you believing otherwise. The vast majority of ads for foundation feature celebrities and models, regardless of age,…
Decoding Cosmetics Claims: Eyelashes Consumer News Decoding Cosmetics Claims: Eyelashes Do eyelash growth products work?
CATrends: Marketing Claims for Products Containing PFAS Consumer News CATrends: Marketing Claims for Products Containing PFAS Class-action lawsuits target human and environmentally-friendly claims.