
Deceptive Marketing 101: Third-Party Certification Seals
Don’t confuse this type of marketing for a silver bullet.
In many of this year’s deceptive advertising legal actions, courts and regulatory agencies have decided — and companies have argued — what “reasonable consumers” know.
Want to see how you stack up? Answer a few short questions to find out if you can claim the title of 2022’s Most Reasonable Consumer!
Don’t confuse this type of marketing for a silver bullet.
When companies green it, they better mean it.
See how you stack up.