Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
TINA.org to FTC: Deceptive Recyclable Claims Belong in the Trash Consumer News TINA.org to FTC: Deceptive Recyclable Claims Belong in the Trash Recyclable claims for products that aren’t actually being recycled need to stop.
FDA Urged to Move Quickly on E-Cigarette Cessation Claims Consumer News FDA Urged to Move Quickly on E-Cigarette Cessation Claims Groups say cessation claims in apparent violation of federal law.
Worst False Ad Settlements of 2021 Consumer News Worst False Ad Settlements of 2021 Class-action settlements leave consumers behind.
Marketing rules too lax on e-cigarettes, critics say Media Coverage Marketing rules too lax on e-cigarettes, critics say Amber Hunt, USA Today
State cracks down on three e-cigarette marketers Media Coverage State cracks down on three e-cigarette marketers Mike Gorrell, The Salt Lake Tribune
FTC Sues Weight-Loss Marketers for Blocking Bad Reviews Consumer News FTC Sues Weight-Loss Marketers for Blocking Bad Reviews Complaint also asserts that company pushes deceptive weight-loss claims.
What You Should Know about Nerium Consumer News What You Should Know about Nerium Find out where the company is crossing the line when it comes to marketing claims.
By the Numbers: Federal Crackdown on Dietary Supplements Consumer News By the Numbers: Federal Crackdown on Dietary Supplements Regulators send united message about deceptively marketed supplements.
Deceptive Income Claims – How Not to Market Your MLM Business Blog Deceptive Income Claims – How Not to Market Your MLM Business How income claims, even truthful ones, can be deceptive when marketing the MLM business opportunity.
Decoding Cosmetics Claims: ‘Clean’ Beauty and Personal Care Products Consumer News Decoding Cosmetics Claims: ‘Clean’ Beauty and Personal Care Products The dirt on beauty and personal care products marketed as “clean.”
DeVry University’s Marketing Representations Class Action DeVry University’s Marketing Representations
Iron Company Ad Alert Iron Company FTC spots potentially misleading made in the USA claims in company’s marketing.