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CVS Health Gum & Enamel Repair

Class Action

CVS Health Gum & Enamel Repair

Allegations: Falsely marketing products as if they repair gums and reverse gingivitis when the active ingredient does not provide such benefits

Crest Charcoal Toothpastes

Class Action

Crest Charcoal Toothpastes

Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive

ACT Restoring Mouthwash

Class Action

ACT Restoring Mouthwash

May 2015: A federal judge granted Chattem Inc.’s motion to dismiss finding that the claim was preempted by federal law. February 2015: A false advertising class-action lawsuit was filed against…

Listerine Total Care Mouthwash

Class Action

Listerine Total Care Mouthwash

June 2015: The parties withdrew the appeal, the reasons for which have not been disclosed. December 2014: The named plaintiff filed a Notice of Appeal regarding the November 2014 order.…

ACT® Restoring™ Anticavity Fluoride Mouthwash

Class Action

ACT® Restoring™ Anticavity Fluoride Mouthwash

February 2015: This action was dismissed for lack of subject matter jurisdiction. The dismissal was When a complaint is dismissed without prejudice, an amended version of the complaint can be…

Burt’s Bees Charcoal Toothpastes

Class Action

Burt’s Bees Charcoal Toothpastes

Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel

ACT Dry Mouth Lozenges

Class Action

ACT Dry Mouth Lozenges

Allegations: Failing to disclose that the product is detrimental to oral health due to having a pH level that is below the pH level of tooth enamel and root dentin

Pro Teeth Dental Products with Activated Charcoal

Class Action

Pro Teeth Dental Products with Activated Charcoal

In June 2020, a class-action lawsuit was filed against Pro Teeth Whitening Co. for allegedly falsely advertising Pro Teeth dental products with activated charcoal – including powders, whitening strips, mouthwash,…

Rust-Oleum’s 2X Claims

Class Action

Rust-Oleum’s 2X Claims

Allegations: Falsely marketing that products provide twice the coverage as Rust-Oleum’s general purpose spray paints