Nuvega Lash

‘Almay Simply American’ Slogan Gets a Makeover

Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…

‘Almay Simply American’ Campaign Simply Not True

Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…

What Every Parent Needs to Know About Willagirl

The bottom line of selling this line of cosmetics is not as attractive as it appears.

FTC Ignores Pleas to Make L’Oréal Pay

Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.

FTC Asks L’Oréal: Where’s the Science?

Company settles complaint about its gene claims.

The Ugly Truth about the Beauty Industry

Beauty may be in the eye of the beholder but that doesn’t stop American consumers from spending nearly $8 billion on cosmetics every year. Not included in this figure are…

Urban Decay Lush Lash System and Other Eyelash-Boosting Products

Celeb Endorsements

Why is your favorite celebrity attracted to that specific product?

Revlon’s Almay Accused of Covering Up the Truth on Made in America

Mark J. Miller, Brandchannel

Multi-level Marketing: The Long and Short of It

The financial appeal of multi-level marketing companies attracts investors and swindlers alike.

LASIK Providers Unclear on Risks

The FDA sent warning letters to four LASIK providers for promoting the procedure on their websites without adequate warning about the risks involved.

COORGA Nutraceuticals

Company banned by federal judge from making any gray hair reversal claims without sufficient evidence.

Top Five Worst Settlements of 2014

Consumers left out in cold in these settlements.

5 Reasons Herbalife’s Survey Won’t Save It from Prosecution

Deconstructing Herbalife’s defense that a survey found most people join for discounts.

Companies that Get Coal in their 2015 Holiday Stocking

Deceptive advertising allegations spell naughty list for these companies.

TINA.org’s Year In Review 2015

What we did this year at TINA.org.

Mascara Ads: Thick Lashes, Fine Print

Andrew Adam Newman, The New York Times

Deceptive Marketing 101: Third-Party Certification Seals

Don’t confuse this type of marketing for a silver bullet.

TruBlend Pressed Powder

Allegations: Misleadingly marketing the powder as safe when it contains unsafe per- and polyfluoroalkyl (PFAS)