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Almay

Brands

Almay

TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…

Beautycounter

Brands

Beautycounter

TINA.org investigated Beautycounter, a California-based multilevel marketing company that sells cosmetics and skincare products, and found that it used unsubstantiated, and therefore deceptive, income claims to market the company’s business…

Market America

Brands

Market America

TINA.org investigated Market America, a North Carolina-based multilevel marketing company that sells a variety of different products and services, including cosmetics, dietary supplements, jewelry, household products, and internet and financial…

Snow Teeth Whitening

Brands

Snow Teeth Whitening

TINA.org investigated Snow Teeth Whitening, an Arizona-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials, including on its product packaging, website,…

Diamond Beauty

Brands

Diamond Beauty

TINA.org investigated Diamond Beauty Company, a North Carolina-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials in violation of the FDA’s…

Aloette

Brands

Aloette

TINA.org investigated Aloette Cosmetics as part of a larger investigation into atypical income claims used by MLM companies. To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.

Dermaset

Class Action

Dermaset

Allegations: Failing to adequately disclose that consumers who pay for shipping and handling of “free” cosmetics will be enrolled in an automatic renewal offer

Adore CELLMAX Products

Class Action

Adore CELLMAX Products

August 2017: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Phyto Stem Cell+ Anti-Aging Skincare Products

Class Action

Phyto Stem Cell+ Anti-Aging Skincare Products

July 2017: This action was voluntarily dismissed because the parties reached a settlement agreement, the terms of which have not been disclosed. The named plaintiff’s individual claims were dismissed When…

Urban Decay Lush Lash System

Class Action

Urban Decay Lush Lash System

August 2015: This action was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. because the parties reached a settlement. The settlement…

Amber Rose Instagram Database

Evidence

Amber Rose Instagram Database

TINA.org investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or…

2023 JAFRA Income Claims Database

Evidence

2023 JAFRA Income Claims Database

Between June and November 2023, TINA.org investigated 100 MLM companies, which included 93 DSA member companies plus 7 other prominent MLM companies, and found that 98 percent used atypical and…

FAQ

Pages

FAQ

How do I report an ad? If you spot or believe that you are a victim of a false or deceptive ad, you can tell us about it here. Upon…

Nuvega Lash

Class Action

Nuvega Lash

In February 2020, a class-action lawsuit was filed against advertisers of Nuvega Lash for allegedly falsely marketing cosmetics on various websites and in social media advertisements. Among other things, the…

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