Decoding Cosmetics Claims: Aging Hair

You are having an old hair day, you old person.

Decoding Cosmetics Claims: Blue Light-Blocking Skincare

Why these products may leave you feeling blue.

‘Clean at Sephora’ Label

Lawsuit alleges cosmetics marketed as ‘clean’ contain dirty ingredients.

Snow Teeth Whitening

TINA.org investigated Snow Teeth Whitening, an Arizona-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials, including on its product packaging, website,…

Market America

TINA.org investigated Market America, a North Carolina-based multilevel marketing company that sells a variety of different products and services, including cosmetics, dietary supplements, jewelry, household products, and internet and financial…

Almay

TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…

Beautycounter

TINA.org investigated Beautycounter, a California-based multilevel marketing company that sells cosmetics and skincare products, and found that it used unsubstantiated, and therefore deceptive, income claims to market the company’s business…

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Better Than Sex Mascara’s Volume Claims

Diamond Beauty

TINA.org investigated Diamond Beauty Company, a North Carolina-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials in violation of the FDA’s…

LashFood Phyto-Medic Eyelash Enhancer

Ad or Not? Kylie Jenner

Just a nice shoutout on Instagram or was Kylie Jenner making up with make-up artist Vlada Haggerty?

Adore Organic Innovations Anti-aging Claims

Aloette

TINA.org investigated Aloette Cosmetics as part of a larger investigation into atypical income claims used by MLM companies. To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.

E.L.F. Holy Hydration! Gentle Peeling Exfoliant and Glossy Lip Stain

Allegations: Misleadingly using slack-filled containers that are approximately fifty percent empty space

Ad or Not? Influencers Invade Coachella

Brands and their paid endorsers cash in at the music festival, sans disclosure.

FAQ

How do I report an ad? If you spot or believe that you are a victim of a false or deceptive ad, you can tell us about it here. Upon…

Amber Rose Instagram Database

Urban Decay Lush Lash System

RevitaLash and RevitaBrow

Allegations: Misleadingly marketing products as serums that are safe to use to improve the appearance of eyelashes and eyebrows