Decoding Cosmetics Claims: Blue Light-Blocking Skincare

Why these products may leave you feeling blue.

Grande Enhancement Serums

Allegations: Misleadingly marketing products as safe cosmetics when they are actually drugs that contain an ingredient that poses serious health risks

Grande Enhancement Serums

Allegations: Deceptively marketing products as cosmetics without warning that an ingredient in them may cause serious side effects

Adore Organic Innovations Anti-aging Claims

Ad or Not? Kylie Jenner

Just a nice shoutout on Instagram or was Kylie Jenner making up with make-up artist Vlada Haggerty?

LashFood Phyto-Medic Eyelash Enhancer

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Better Than Sex Mascara’s Volume Claims

Almay

TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…

Beautycounter

TINA.org investigated Beautycounter, a California-based multilevel marketing company that sells cosmetics and skincare products, and found that it used unsubstantiated, and therefore deceptive, income claims to market the company’s business…

Market America

TINA.org investigated Market America, a North Carolina-based multilevel marketing company that sells a variety of different products and services, including cosmetics, dietary supplements, jewelry, household products, and internet and financial…

Snow Teeth Whitening

TINA.org investigated Snow Teeth Whitening, an Arizona-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials, including on its product packaging, website,…

Diamond Beauty

TINA.org investigated Diamond Beauty Company, a North Carolina-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials in violation of the FDA’s…

Aloette

TINA.org investigated Aloette Cosmetics as part of a larger investigation into atypical income claims used by MLM companies. To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.

Dermaset

Allegations: Failing to adequately disclose that consumers who pay for shipping and handling of “free” cosmetics will be enrolled in an automatic renewal offer

Adore CELLMAX Products

Phyto Stem Cell+ Anti-Aging Skincare Products

Urban Decay Lush Lash System

‘Almay Simply American’ Slogan Gets a Makeover

Changes come after TINA.org files complaint.

CATrends: Marketing Claims for Products Containing PFAS

Class-action lawsuits target human and environmentally-friendly claims.