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The Children’s Advertising Review Unit (CARU)

Resources

The Children’s Advertising Review Unit (CARU)

The Children’s Advertising Review Unit (CARU), a unit of the Advertising Self-Regulatory Council, is the advertising industry’s primary self-regulatory organization responsible for monitoring ad content – across all media channels…

NeuroBrocc

Ad Alert

NeuroBrocc

Unapproved and unsubstantiated claims abound in marketing of broccoli-based supplement.

Baby Trend’s Booster Seats

Class Action

Baby Trend’s Booster Seats

Allegations: Misleadingly marketing booster seats as safe for children who weigh 30 pounds and are 3 years old when the seats are not safe for children under 40 pounds and…

TruHeight

Ad Alert

TruHeight

Company marketing “height growth vitamins” makes some tall claims.

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