FightTheStroke: A Truly Cerebral Campaign
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
In June 2013, a settlement between Boiron, Inc. and consumers who filed a class-action lawsuit against it for allegedly falsely advertising its Children’s Coldcalm’s ability to relieve cold symptoms was preliminarily approved by a federal judge. According to the settlement terms, class members will get a full refund if they have their receipts (even without receipts, though, consumers who purchased Children’s Coldcalm may be entitled to some small reimbursement). (Delarose et al. v. Boiron, Inc., Case No. 10-cv-1569, C.D. Cal.)
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
Who’s actually behind this purported local boutique?
A hidden subscription is just the start.
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.