Better Business Bureau Consumer Basics Better Business Bureau The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…
What is Industry Self-Regulation? Consumer Basics What is Industry Self-Regulation? Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
State-by-State Resources Consumer Basics State-by-State Resources Where you can file complaints or research a business in your state.
Advertising Self-Regulatory Council Consumer Basics Advertising Self-Regulatory Council The Advertising Self-Regulatory Council (ASRC) (formerly known as the National Advertising Review Council) is a self-regulatory agency that was formed in 1971 by the American Advertising Federation, the American Association…
Direct Marketing Association Consumer Basics Direct Marketing Association The Direct Marketing Association (DMA) is a trade group made up of all those pesky companies we have to thank for telemarketing, spam, and junk mail, among others. The group…
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
What to Know about Negative-Option Offers Consumer Basics What to Know about Negative-Option Offers Risk free trials may lead to repeated, unwanted charges to your credit card.
Sales, Bargains, Discounts Consumer Basics Sales, Bargains, Discounts Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
The Scoop on Social Media Influencer Disclosure Requirements Consumer Basics The Scoop on Social Media Influencer Disclosure Requirements What kind of disclosure is necessary for social media influencer marketing?
Internet Crime Complaint Center Consumer Basics Internet Crime Complaint Center The Internet Crime Complaint Center’s self-proclaimed mission is to “serve as a vehicle to receive, develop, and refer criminal complaints regarding the rapidly expanding arena of cyber crime.”
Council for Responsible Nutrition Consumer Basics Council for Responsible Nutrition The Council for Responsible Nutrition (CRN) is a trade association that represents dietary supplement manufacturers and ingredient suppliers.
Consumer Healthcare Products Association Consumer Basics Consumer Healthcare Products Association The Consumer Healthcare Products Association is a large trade association that represents manufacturers and distributors of nonprescription, over-the-counter medicines and dietary supplements.
U.S.D.A. National Organic Program Consumer Basics U.S.D.A. National Organic Program The National Organic Program (NOP) is a marketing program within the USDA Agriculture Marketing Service. The NOP is tasked with ensuring compliance with the Organic Foods Production Act and its…
What to Know about Sponsored Content Consumer Basics What to Know about Sponsored Content It’s getting harder to distinguish advertisements from objective content.