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Purezero Hair Products

Class Action

Purezero Hair Products

Allegations: False natural claims

OGX Shampoo and Conditioner

Class Action

OGX Shampoo and Conditioner

Allegations: Misleadingly marketing products will smooth, nourish, soften, repair and revive hair without disclosing that they contain an ingredient – DMDM hydantoin – that causes hair loss and scalp irritation

No. 7 Oil-Free Skincare Products

Class Action

No. 7 Oil-Free Skincare Products

Allegations: Falsely marketing skincare products as oil-free when they’re not

Deceptive Marketing 101: Third-Party Certification Seals

Consumer News

Deceptive Marketing 101: Third-Party Certification Seals

Don’t confuse this type of marketing for a silver bullet.

Yu

Ad Alert

Yu

Supplement company removes some unapproved health claims following TINA.org inquiry.

Tori Belle Cosmetics

Ad Alert

Tori Belle Cosmetics

Beauty MLM’s outsized earnings claims face increasing scrutiny.

CATrends: Fake Collagen Cosmetics

Consumer News

CATrends: Fake Collagen Cosmetics

Lawsuits allege not all collagen cosmetics are the real deal.

Sensa Facing Eight Lawsuits and Counting

Consumer News

Sensa Facing Eight Lawsuits and Counting

What do you get when you market a “tastant” crystal as a surefire way to lose over 30 pounds in six months?

A Growing List of Coronavirus Scams

Consumer News

A Growing List of Coronavirus Scams

A master list of known and alleged scams.

Johnson & Johnson Shower to Shower

Ad Alert

Johnson & Johnson Shower to Shower

Jury orders Johnson & Johnson to pay $72M to family following claims linking product to ovarian cancer.

Mary Kay Off-Roads into Deceptive Income Claims

Consumer News

Mary Kay Off-Roads into Deceptive Income Claims

The pink Cadillac is just one of many things top-selling distributors tout but few distributors achieve.

5 Ad Trends to Be Wary of in 2021

Consumer News

5 Ad Trends to Be Wary of in 2021

From fairwashing to fragrance, consumers have plenty to watch out for in 2021.

Renpure Plant-Based Products

Class Action

Renpure Plant-Based Products

In April 2020, a class-action lawsuit was filed against MAV Beauty Brands for allegedly falsely marketing Renpure plant-based personal care products as natural when, according to plaintiffs, the products contain…

Black Friday Fails: Victoria’s Secret, Lowe’s, Walmart (x2)

Ad Alert

Black Friday Fails: Victoria’s Secret, Lowe’s, Walmart (x2)

Not everyone got the deal they were hoping for.

Gold Elements Face-Lift Creams and Serums

Class Action

Gold Elements Face-Lift Creams and Serums

June 2017: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Olay Pro-X Advanced Cleansing System

Ad Alert

Olay Pro-X Advanced Cleansing System

The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. is advising Olay to discontinue claims that its Pro-X Advanced Cleansing…

Exposing Ponzi and Pyramid Schemes