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Avoid Cyber Monday Scams

Consumer News

Avoid Cyber Monday Scams

How to safely take advantage of online deals.

E.K. Ekcessories

Ad Alert

E.K. Ekcessories

When “Made in the U.S.A.” isn’t.

Lawmakers Push for “Do-Not-Track”

Consumer News

Lawmakers Push for “Do-Not-Track”

Marketers are watching you, but can you get them to stop?

Can you trust an online review?

Consumer News

Can you trust an online review?

In the fall of 2010, Todd Rutherford launched GettingBookReviews.com, a marketing service for self-published authors that provided book reviews for cash. Soon, he was making $28,000 a month writing reviews,…

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

How LuLaRoe Made Its Founders Rich While So Many Others Went Bankrupt

Media Coverage

How LuLaRoe Made Its Founders Rich While So Many Others Went Bankrupt

Megan Carpentier, Oxygen

Black Friday 2017: 5 sneaky signs a deal isn’t actually worth it

Media Coverage

Black Friday 2017: 5 sneaky signs a deal isn’t actually worth it

Gina Ragusa, Mic

The Higg Index

Ad Alert

The Higg Index

Sustainability ratings tool comes under fire.

Dial Complete ‘Fragrance Free’ Hand Wash

Ad Alert

Dial Complete ‘Fragrance Free’ Hand Wash

How can a “fragrance free” product contain fragrance?

Frigidaire’s ‘Auto Sizing Pan Detection’

Ad Alert

Frigidaire’s ‘Auto Sizing Pan Detection’

Consumers take issue with one of the touted benefits of company’s induction appliances.

Bloom Nutrition Greens & Superfoods Powder

Ad Alert

Bloom Nutrition Greens & Superfoods Powder

TINA.org digs into viral TikTok product’s bloating claims.

Quietum Plus

Ad Alert

Quietum Plus

TINA.org finds several issues with marketing of purported tinnitus supplement.

Brain Juice

Ad Alert

Brain Juice

Think hard when considering this supplement’s cognitive claims.

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

Press Release

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…

Unapproved Eye Products

Ad Alert

Unapproved Eye Products

FDA targets companies selling eye drops illegally marketed to treat conditions like pink eye.

Trial Court Rules Neora Is Not a Pyramid Scheme

Consumer News

Trial Court Rules Neora Is Not a Pyramid Scheme

But the majority of brand partners will still lose money.

What Happens When Human Marketers Are Replaced, But Human Viewers Are Not

Blog

What Happens When Human Marketers Are Replaced, But Human Viewers Are Not

And why the problem is even worse when those human viewers are kids.

Smart Drops, ‘Nature’s Liquid Adderall’

Ad Alert

Smart Drops, ‘Nature’s Liquid Adderall’

Bogus report leads to unapproved health claims.

Google’s AI Overviews

Ad Alert

Google’s AI Overviews

New AI-powered search feature produces misleading answers.

Court Order Forces Prevagen to Scrub Memory-Improvement Claims

Press Release

Court Order Forces Prevagen to Scrub Memory-Improvement Claims

MADISON, CONN. Dec. 12, 2024— In a win for consumers, a court has ordered Quincy Bioscience to stop advertising Prevagen using memory-improvement claims. This follows a near-decade-long campaign by the…

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Avoid Cyber Monday Scams

E.K. Ekcessories

Lawmakers Push for “Do-Not-Track”

Can you trust an online review?

Engagement Marketing

How LuLaRoe Made Its Founders Rich While So Many Others Went Bankrupt

Black Friday 2017: 5 sneaky signs a deal isn’t actually worth it

The Higg Index

Dial Complete ‘Fragrance Free’ Hand Wash

Frigidaire’s ‘Auto Sizing Pan Detection’

Bloom Nutrition Greens & Superfoods Powder

Quietum Plus

Brain Juice

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

Unapproved Eye Products

Trial Court Rules Neora Is Not a Pyramid Scheme

What Happens When Human Marketers Are Replaced, But Human Viewers Are Not

Smart Drops, ‘Nature’s Liquid Adderall’

Google’s AI Overviews

Court Order Forces Prevagen to Scrub Memory-Improvement Claims