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Direct Marketing Association

The Direct Marketing Association (DMA) is a trade group made up of all those pesky companies we have to thank for telemarketing, spam, and junk mail, among others. The group…

Who Can You Complain to at the Federal Level?

Consumer Basics

Who Can You Complain to at the Federal Level?

A topic-by-topic list of federal agencies that deal with deceptive advertising.

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Network Advertising Initiative

Consumer Basics

Network Advertising Initiative

The Network Advertising Initiative (NAI) is a self-regulatory coalition of online advertising companies, including AOL Advertising, Google, Microsoft Corporation, and Yahoo! Inc. The organization was established in 2000 amid increasing…

Entertainment Software Association

Consumer Basics

Entertainment Software Association

The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…

Office of Comptroller of the Currency

Consumer Basics

Office of Comptroller of the Currency

The OCC is charged with regulating and supervising all national banks and federal savings associations in order to ensure that they comply with relevant laws and treat customers fairly. As…

What is Industry Self-Regulation?