Search - Truth in Advertising

The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

Rebates

Resources

Rebates

Rebates are often unredeemed.

Better Business Bureau

Consumer Basics

Better Business Bureau

The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…

What to Know about Negative-Option Offers

Consumer Basics

What to Know about Negative-Option Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

What is Industry Self-Regulation?

Consumer Basics

What is Industry Self-Regulation?

Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.

How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

Bait & Switch Advertising

Consumer Basics

Bait & Switch Advertising

Advertised deals get consumers in the door but not necessarily the price or product they wanted.

Guarantees

Resources

Guarantees

Watch out for loopholes in those guarantees.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

Consumer Healthcare Products Association

Consumer Basics

Consumer Healthcare Products Association

The Consumer Healthcare Products Association is a large trade association that represents manufacturers and distributors of nonprescription, over-the-counter medicines and dietary supplements.

The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

Sweepstakes & Prizes

Consumer Basics

Sweepstakes & Prizes

Sweepstakes and lotteries may be scams in disguise.

Securities and Exchange Commission

Consumer Basics

Securities and Exchange Commission

The stated mission of the U.S. Securities and Exchange Commission (SEC), which was created in 1934, is to “protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation.

What to Know about Sponsored Content