Pyramid Scheme? The 7 Definitive Questions to Ask Consumer Basics Pyramid Scheme? The 7 Definitive Questions to Ask Know the answers to these questions to be sure that MLM isn’t a pyramid scheme.
The Scoop on Social Media Influencer Disclosure Requirements Consumer Basics The Scoop on Social Media Influencer Disclosure Requirements What kind of disclosure is necessary for social media influencer marketing?
Better Business Bureau Consumer Basics Better Business Bureau The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…
Multi-Level Marketing v. Pyramid Schemes Consumer Basics Multi-Level Marketing v. Pyramid Schemes What’s the difference?
What to Know about Subscription Offers Consumer Basics What to Know about Subscription Offers Risk free trials may lead to repeated, unwanted charges to your credit card.
What is Industry Self-Regulation? Consumer Basics What is Industry Self-Regulation? Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.
How Causewashing Deceives Consumers Consumer Basics How Causewashing Deceives Consumers For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.
Bait & Switch Advertising Consumer Basics Bait & Switch Advertising Advertised deals get consumers in the door but not necessarily the price or product they wanted.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Sales, Bargains, Discounts Consumer Basics Sales, Bargains, Discounts Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
Free Doesn’t Usually Mean Free Consumer Basics Free Doesn’t Usually Mean Free There’s lots of strings attached to offers of free products and services.
Engagement Marketing Consumer Basics Engagement Marketing How companies get us to engage and form a relationship with the brand or product they are selling.
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.
FDA Registered, Cleared, Approved: What’s the Difference? Consumer Basics FDA Registered, Cleared, Approved: What’s the Difference? Medical devices like to tout their status with the FDA. But what’s behind these terms?
What to Know about Sponsored Content Consumer Basics What to Know about Sponsored Content It’s getting harder to distinguish advertisements from objective content.
Sweepstakes & Prizes Consumer Basics Sweepstakes & Prizes Sweepstakes and lotteries may be scams in disguise.
Consumer Healthcare Products Association Consumer Basics Consumer Healthcare Products Association The Consumer Healthcare Products Association is a large trade association that represents manufacturers and distributors of nonprescription, over-the-counter medicines and dietary supplements.