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Marketers Wanted a New Generation to Target, Hence Alphas

Media Coverage

Marketers Wanted a New Generation to Target, Hence Alphas

Emma Grey Ellis, WIRED

Ad Watchdog TINA.org Reports “Kidfluencer” Ryan ToysReview to FTC

Press Release

Ad Watchdog TINA.org Reports “Kidfluencer” Ryan ToysReview to FTC

MADISON, CONN. September 4, 2019– An investigation by truthinadvertising.org (TINA.org) has found that popular “kidfluencer” YouTube channel, Ryan ToysReview, is deceiving millions of preschoolers, who, in their early stages of…

Media Coverage

Popular YouTube Toy Review Channel Accused of Blurring Lines for Ads

Tiffany Hsu, New York Times

Media Coverage

POPULAR YOUTUBE TOY REVIEWER WHO’S JUST A KID UNDER SCRUTINY FOR ‘DECEPTIVE ADVERTISING’

AdAge

Ryan ToysReview Targets Preschoolers in Violation of FTC Law

Consumer News

Ryan ToysReview Targets Preschoolers in Violation of FTC Law

Three things to know about TINA.org’s complaint against the popular — and profitable — YouTube channel.

TINA.org’s Social Media Influencers Actions

Consumer News

TINA.org’s Social Media Influencers Actions

A review of TINA.org’s work exposing deceptive marketing tactics by social media influencers.

Flat Tummy’s Outrageous Marketing Tactics Need to Stop

Blog

Flat Tummy’s Outrageous Marketing Tactics Need to Stop

“Detox” tea company’s influencer-driven marketing claims fall flat.

How do you know what’s real when everyone is trying to sell you something?

Media Coverage

How do you know what’s real when everyone is trying to sell you something?

Nia Decaille, Washington Post

Ad or Not? Lipsticknick and Fashion Nova Curve

Consumer News

Ad or Not? Lipsticknick and Fashion Nova Curve

Makeup artist and beauty influencer Lipsticknick needs to “make up” her mind about proper disclosure.

TINA.org Puts Gwyneth Paltrow, DJ Khaled, Others on Its Wall of Shame

Consumer News

TINA.org Puts Gwyneth Paltrow, DJ Khaled, Others on Its Wall of Shame

The Class of 2019 is a veritable who’s who of the wellness, hip hop and sporting world.

Influencers Defy FTC Rules on Disclosure Despite Warnings

Consumer News

Influencers Defy FTC Rules on Disclosure Despite Warnings

TINA.org finds 95 percent of social media influencers previously put on notice by the FTC breaking the law.

Million Pound Selfie Sell Off

Media Coverage

Million Pound Selfie Sell Off

BBC One – Panorama

Will the Fyre Starters Finally Get Burned?

Blog

Will the Fyre Starters Finally Get Burned?

Bankruptcy case targets payments made to Fyre Festival influencers.

Fyre Festival investigation sparks conversation about power of influencers

Media Coverage

Fyre Festival investigation sparks conversation about power of influencers

ABC News

Sponsored Endorsements: FTC Isn’t Your Only Concern

Media Coverage

Ad or Not? Kris, Kendall Jenner and Proactiv

Fans decry mom’s crocodile tears in teaser post that turns out to be spon con.

Ciroc Ads By Diddy And Others Violate FTC Rules On Influencer Ads Once Again, An Advocacy Group Said

Media Coverage

Ciroc Ads By Diddy And Others Violate FTC Rules On Influencer Ads Once Again, An Advocacy Group Said

Katie Notopoulos, BuzzFeed News

TINA.org Files FTC Complaint Against Diageo for Deceptive Influencer Marketing of Ciroc

Press Release

TINA.org Files FTC Complaint Against Diageo for Deceptive Influencer Marketing of Ciroc

MADISON, CONN., Dec. 11, 2018 — Diageo’s Ciroc has experienced a meteoric rise in sales over the past decade thanks in part to a marketing strategy heavily focused on celebrity…

TINA.org Files Complaint against Diageo Regarding Its Ciroc Influencers