Deceptive Ad Trends to Be Wary of in 2023 Consumer News Deceptive Ad Trends to Be Wary of in 2023 And the regulatory efforts that seek to curb them.
ZORBX Household Cleaners Class Action ZORBX Household Cleaners Allegations: Falsely marketing products as being “non-toxic,” “free of harsh chemicals,” and “safe for people, pets, & the planet” when ingredients in them harm people, animals, and the environment
HSBC’s Environmental Claims Ad Alert HSBC’s Environmental Claims Future environmental ads must acknowledge bank’s role in climate crisis.
Ducktrap River of Maine Smoked Salmon Products Class Action Ducktrap River of Maine Smoked Salmon Products Allegations: False natural, origin, and environmentally-friendly claims
Fairlife Milk Class Action Fairlife Milk Allegations: Misleadingly marketing that milk comes from cows that are treated humanely
Deceptive Marketing 101: Third-Party Certification Seals Consumer News Deceptive Marketing 101: Third-Party Certification Seals Don’t confuse this type of marketing for a silver bullet.
KLM Royal Dutch Airlines’ CO2ZERO Carbon Offset Program Ad Alert KLM Royal Dutch Airlines’ CO2ZERO Carbon Offset Program Lawsuit and environmental groups accuse Dutch airline of greenwashing.
United Airlines’ ‘Offset Your Flight’ Booking Option Ad Alert United Airlines’ ‘Offset Your Flight’ Booking Option United customers encouraged to “offset” their flight as airline CEO blasts such carbon offset projects.
365 Whole Foods Market Long Grain & Wild Rice Class Action 365 Whole Foods Market Long Grain & Wild Rice Allegations: Deceptively using slack-filled packaging and misleadingly marketing its commitment to environmental stewardship
Organic Valley Milk Products Class Action Organic Valley Milk Products Allegations: Falsely marketing dairy products as manufactured using “Humane Animal Practices” when they are not
Mercedes Accused of Greenwashing with ‘Nature or Nothing’ Ads Ad Alert Mercedes Accused of Greenwashing with ‘Nature or Nothing’ Ads Automaker’s environmental record speaks for itself.
Whole Foods Grilled Over Its ‘No Antibiotics, Ever’ Beef Claim Ad Alert Whole Foods Grilled Over Its ‘No Antibiotics, Ever’ Beef Claim Consumers also have a beef with claim that meat is “animal welfare certified.”
Whole Foods Beef Products Class Action Whole Foods Beef Products Allegations: False “Animal Welfare Certified” and “No Antibiotics, Ever” claims
H&M’s Sustainability Profiles, Environmental Claims Ad Alert H&M’s Sustainability Profiles, Environmental Claims What’s sustainable about fast fashion?
Nellie’s Eggs Class Action Nellie’s Eggs Allegations: Falsely marketing that eggs come from hens raised in humane living conditions with access to the outdoors
Kirkland Signature White Albacore Tuna in Water Class Action Kirkland Signature White Albacore Tuna in Water Allegations: Falsely advertising tuna products as “dolphin safe” when the company uses fishing methods that seriously injure and kill dolphins and other marine life
Whatever Happened to Truth in Advertising? Media Coverage Whatever Happened to Truth in Advertising? Herb Weisbaum, Consumerpedia by Consumers’ Checkbook
SKKN by Kim’s Sustainability Claims Ad Alert SKKN by Kim’s Sustainability Claims Consumers accuse Kim Kardashian of greenwashing.
Allbirds Running Shoes Class Action Allbirds Running Shoes Allegations: Misleadingly marketing running shoes as environmentally friendly