Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes
Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic
Tom’s Toothpaste Products
March 2016: A federal judge granted final approval of a settlement in another false advertising class-action lawsuit against Tom’s of Maine that will also resolve the claims in this lawsuit. For more information about the settlement, click here.
July 2014: A federal judge stayed the action in this case pending the finalization of a nationwide settlement with Tom’s of Maine.
April 2014: A false advertising class-action lawsuit was filed against Tom’s of Maine. Specifically, plaintiffs claim that the company falsely markets Tom’s Toothpaste as “all natural” when it actually contains chemically processed ingredients. (Gamez et al v. Tom’s of Maine, Inc. and Does 1-10, Case No. 14-cv-03336, C. D. CA.).
For more information about other class-action lawsuits regarding toothpaste and TINA.org’s coverage of the product, click here.
Class-Action Tracker
Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste
Allegations: Marketing products as safe, healthy, natural, and effective
Tom’s Activated Charcoal Toothpastes
Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
Colgate and Tom’s of Maine Toothpastes
Allegations: Falsely advertising toothpaste tubes as recyclable
Tom’s of Maine Toothpastes
Allegations: False natural claims
Tom’s Wicked Fresh! Mouthwash
Allegations: False natural claims
Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste
Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Tom’s of Maine Toothpastes and Deodorants
Allegations: False natural claims
Tom’s of Maine Deodorants
Allegations: Deceptively using slack-filled containers
Tom’s Toothpastes
Various Tom’s of Maine Products
Tom’s of Maine Toothpaste
Tom’s Toothpaste
Tom’s of Maine Natural Claims
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