Tom’s of Maine Toothpastes

Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes

Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic

Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste

Allegations: Marketing products as safe, healthy, natural, and effective

Tom’s Activated Charcoal Toothpastes

Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums

Colgate and Tom’s of Maine Toothpastes

Allegations: Falsely advertising toothpaste tubes as recyclable

Tom’s Wicked Fresh! Mouthwash

Allegations: False natural claims

Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste

Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque

Tom’s of Maine Toothpastes and Deodorants

Allegations: False natural claims

Tom’s of Maine Deodorants

Allegations: Deceptively using slack-filled containers

Tom’s Toothpastes

Various Tom’s of Maine Products

Tom’s of Maine Toothpaste

Tom’s Toothpaste

Tom’s of Maine Natural Claims

Tom’s Toothpaste Products