Tom’s of Maine Silly Strawberry Fluoride-Free and Colgate Total Active Prevention Whitening Toothpastes
Allegations: Deceptively marketing products as safe
Tom’s of Maine Toothpastes
Case Name (Date)
Daly et al. v. Tom’s of Maine, Inc.
23-cv-223, N.D. Ill.
(Nov. 2022)
Product/Service
Tom’s of Maine toothpastes
Allegations
False natural claims
Status
Pending
Class-Action Tracker
Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes
Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic
Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste
Allegations: Marketing products as safe, healthy, natural, and effective
Tom’s Activated Charcoal Toothpastes
Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
Colgate and Tom’s of Maine Toothpastes
Allegations: Falsely advertising toothpaste tubes as recyclable
Tom’s Wicked Fresh! Mouthwash
Allegations: False natural claims
Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste
Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Tom’s of Maine Toothpastes and Deodorants
Allegations: False natural claims
Tom’s of Maine Deodorants
Allegations: Deceptively using slack-filled containers
Tom’s Toothpastes
Various Tom’s of Maine Products
Tom’s of Maine Toothpaste
Tom’s Toothpaste
Tom’s of Maine Natural Claims
Tom’s Toothpaste Products
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