NIVEA Skin Firming Hydration Body Lotion

May 2019: A federal judge denied the company’s motion to dismiss concluding that the plaintiffs stated plausible claims.

December 2018: The Ninth Circuit Court of Appeals reversed the district court’s decision concluding that the plaintiffs have standing and adequately alleged the amount in controversy meets the federal requirements for jurisdiction. The case was remanded for further proceedings.

May 2017: The named plaintiff filed a Notice of Appeal regarding the April 2017 dismissal.

April 2017: After the false advertising claim was dismissed and the named plaintiff filed an amended complaint, the Court dismissed the amended complaint finding that it did not have jurisdiction over the case. The dismissal was When a complaint is dismissed with prejudice, it cannot be refiled..

September 2014: A class-action lawsuit was filed against Beiersdorf, Inc. for allegedly deceptively representing that NIVEA Skin Firming Hydration Body Lotion containing CoQ10 Plus “improves skin firmness within 2 weeks” when, in reality, there is no scientific evidence to support this claim. (Franz et al v. Beiersdorf, Inc. and Beiersdorf North America, Inc., Case No. 14-cv-2241, S. D. CA.).

For more information about other class-action lawsuits regarding the advertising of beauty products and TINA.org’s coverage of the issue, click here.