CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
The sunscreen industry reaps about $400 million in sales each year with a variety of advertised formulas tucked into lotions, sprays, and beauty products. But not all the promised protection can stand up to the glare of legal fire. Here’s a rundown of claims that may prove shady.
Click to find out what to know about sunscreens and FDA regulations.
See additional related content here: Banana Boat, Sunology, Aveeno, Neutrogena, Coppertone, EltaMD UV Aero, The Honest Company,
You Might Be Interested In
By the Numbers: Greenwashing Class-Action Lawsuits
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
Companies Accused of Greenwashing
When companies green it, they better mean it.