
Nature’s Bounty Fish Oil Supplements
Allegations: Falsely marketing that dietary supplements promote “heart health” and provide various heart health benefits without scientific evidence to support such claims
In June 2017, a class-action lawsuit was filed against NBTY, Inc., Nature’s Bounty, Inc., and Rexall Sundown, Inc. for allegedly deceptively labeling Nature’s Bounty Ginkgo Biloba and Sundown Naturals Ginkgo Biloba dietary supplements as providing a variety of health benefits – including “Support[ing] Healthy Brain Function and Circulation,” “help[ing] support memory, especially occasional mild memory problems associated with aging,” and “Help[ing] Support Mental Alertness” – when, according to the complaint, scientific evidence shows that the supplements are not effective and do not improve cognitive health or increase memory and healthy function of brains. (Petkevicius et al v. NBTY, Inc., Nature’s Bounty, Inc., and Rexall Sundown, Inc., Case No. 17-cv-1152, S. D. CA.)
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Allegations: Falsely marketing that dietary supplements promote “heart health” and provide various heart health benefits without scientific evidence to support such claims
Allegations: Falsely marketing that products contain fish oil and two omega-3 fatty acids that naturally occur in fish
Lawsuits accuse companies of using deceptive claims to reel in consumers.
Company to pay $600,000 for allegedly manipulating product pages.
The largest retailer in the world isn’t just turning a blind eye to the deceptive marketing of these products.