
Nature’s Bounty Fish Oil Supplements
Allegations: Falsely marketing that dietary supplements promote “heart health” and provide various heart health benefits without scientific evidence to support such claims
In March 2017, a class-action lawsuit was filed against NBTY, Inc. and Nature’s Bounty, Inc. for allegedly deceptively marketing biotin supplements as “Support[ing[ Healthy Hair, Skin, and Nails” when, in reality, the biotin supplements do not provide any benefits. According to the complaint, the supplements are “unneeded” and “superfluous” because the general population gets enough biotin (the sole active ingredient in the supplements) in their daily diets. (Alvarez et al v. NBTY, Inc. and Nature’s Bounty, Inc., Case No. 17-cv-567, S. D. CA.)
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Allegations: Falsely marketing that dietary supplements promote “heart health” and provide various heart health benefits without scientific evidence to support such claims
Allegations: Falsely marketing that products contain fish oil and two omega-3 fatty acids that naturally occur in fish
Lawsuits accuse companies of using deceptive claims to reel in consumers.
Company to pay $600,000 for allegedly manipulating product pages.
The largest retailer in the world isn’t just turning a blind eye to the deceptive marketing of these products.