
Nature’s Bounty Fish Oil Supplements
Allegations: Falsely marketing that dietary supplements promote “heart health” and provide various heart health benefits without scientific evidence to support such claims
In February 2018, a class-action lawsuit was filed against The Nature’s Bounty Co. for allegedly misleadingly marketing Nature’s Bounty and Solgar biotin supplements as supporting healthy hair, skin, and nails when, according to plaintiffs, the supplements do not provide such benefits. Plaintiffs also claim that the company markets biotin supplements as providing energy when, according to the complaint, there is no evidence that biotin increases energy in humans. (Mazzo et al v. The Nature’s Bounty Co. et al, Case No. 18-cv-1255, E. D. NY.)
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Allegations: Falsely marketing that dietary supplements promote “heart health” and provide various heart health benefits without scientific evidence to support such claims
Allegations: Falsely marketing that products contain fish oil and two omega-3 fatty acids that naturally occur in fish
Lawsuits accuse companies of using deceptive claims to reel in consumers.
Company to pay $600,000 for allegedly manipulating product pages.
The largest retailer in the world isn’t just turning a blind eye to the deceptive marketing of these products.