These Super Bowl LVIII Advertisers Have Been Taken to Court for Deceptive Marketing
Several of this year’s Super Bowl advertisers have run into legal trouble for alleged deceptive marketing.
Uber
The Latest
Uber to Pay $20 Million for Allegedly Misleading Drivers
Ride-hailing service exaggerated earnings claims for drivers, FTC says.
Ad or Not? USA Today ‘Special Supplement’
This may not be such an impartial review.
Uber
Cab companies sue Uber over claims that the ride-sharing service is “the safest ride on the road.”
Class-Action Tracker
Uber’s “Safe Rides Fee”
August 2019: The Court granted final approval. August 2017: A federal judge preliminarily approved the amended settlement agreement. June 2017: Plaintiffs moved for preliminary approval of an amended settlement agreement,…
Uber’s Upfront Pricing
Allegations: Routinely charging riders more than the cost quoted to them before purchase in the app’s Upfront Pricing feature
Uber Gratuities
February 2017: A federal judge granted final approval of a settlement agreement that resolves this lawsuit. According to the settlement terms, class members will be refunded the amount of the…
Uber’s “Safe Ride” Message to Women
In November 2017, a class-action lawsuit was filed against Uber for, among other things, allegedly targeting women in its ads and promising a “safe ride” when the number of reported…
The Cost of Uber Rides
In May 2017, a class-action lawsuit was filed against Uber for allegedly misleading consumers by showing consumers the “actual fare” of a ride before they book the ride and then…
Uber’s Safe Rides Representations
In January 2016, the parties to a false advertising class-action lawsuit filed against Uber agreed to dismiss the case after reaching a settlement agreement, the terms of which are confidential.…
Uber’s Rates and Credits
In July 2015, a false advertising class-action lawsuit was filed against Uber. Specifically, the complaint alleges that Uber advertises its prices are 30% cheaper than cabs for specific routes when…