The Walt Disney Company
Wimbledon on ESPN+
Cable-sports giant faults in its marketing of streaming service.
Ad or Not? ESPN’s Star Wars-Themed Baseball Telecast
“May the fourth” of distinguishing between organic content and paid advertising be with you.
Blowing the Whistle on These Super Bowl Advertisers’ Claims
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.
The ESPN App
It’s game over for non-cable subscribers.
Hulu’s ‘No Commercials’ Plan
Well, maybe some commercials.
Big Mickey is Watching You
MyMagic+ at Disney may mean shorter lines but more direct marketing to guests.
Disney’s Platinum Park Passes
Allegations: Misrepresenting that the passes are not subject to any “blockout” dates when there are days and times that the passes cannot be used
Disney’s Dream Key Passes
Allegations: Falsely marketing that there would be “no blockout dates” for Dream Key passholders when such claims are not true
Disney Movie Club Subscriptions
Allegations: Failing to adequately disclose the terms of subscriptions
Subscriptions to Hulu
In April 2020, a class-action lawsuit was filed alleging that the advertising for Hulu misleadingly represents that subscribers can stream the same high-quality videos on their computers as they can…