Disney’s Dream Key Passes
Allegations: Falsely marketing that there would be “no blockout dates” for Dream Key passholders when such claims are not true
November 2020: A state court judge preliminarily approved a proposed settlement agreement that would provide class members with a pro rata share of the amount remaining in the $2.5 million settlement fund after attorneys’ fees, services payments, and other litigation and settlement administration expenses are paid. In addition, the settlement agreement states that the company has changed its offer, billing and payment materials. A final fairness hearing is scheduled for May 21, 2021. For more information, go to https://www.dmcsettlement.com/.
July 2019: A class-action lawsuit was filed against Buena Vista Catalogue for allegedly failing to adequately disclose the terms of Disney Movie Club subscriptions resulting in consumers being charged without their consent. (Plaintiffs filed an amended complaint in December 2020.) (Moreno et al v. Buena Vista Catalogue Co., Case No. 37-2019-00039785, California State Court – San Diego)
For more of TINA.org’s coverage of subscriptions, click here.
“May the fourth” of distinguishing between organic content and paid advertising be with you.
MyMagic+ at Disney may mean shorter lines but more direct marketing to guests.