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How Amazon Promotes, Profits from Deceptively Marketed Brain Supplements
The largest retailer in the world isn’t just turning a blind eye to the deceptive marketing of these products.
The Latest
TINA.org Supports FTC’s ‘Click to Cancel’ Rule against Industry Challenge
Companies should not be able to trap consumers into subscriptions that they do not want.
2025 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
Non-Dairy Creamers
These products contain an ingredient that may surprise you.
Amazon $700 Weekly Vehicle Advertisement Program
Can you earn a salary just by placing a small sticker on your car?
Siena Mattresses on Amazon
TINA.org takes a closer look at the fine print behind a 180-night trial.
Gift Card for a Five-Star Amazon Review
Consumers need to be wary of undisclosed incentivized reviews.
By the Numbers: Greenwashing Class-Action Lawsuits
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
TINA’s Take: INFORM Consumers Act Goes Into Effect
New law aims to provide more transparency to online transactions and to deter online shopping fraud.
US retailers’ members-only programs under scrutiny with Amazon lawsuit
Arriana McLymore and Katherine Masters, Reuters
CATrends: Deceptive Tactics Used to Market Subscriptions
Lawsuits allege companies fail to make adequate disclosures.
Class-Action Tracker
Amazon Basics Paper Products
Allegations: Misleadingly marketing that products are sustainable and mitigate carbon emissions
365 Whole Foods Market Plant-Based Flushable Wipes
Allegations: Falsely marketing products as plant-based
Audible Memberships
Allegations: Failing to adequately disclose that many Amazon customers were automatically enrolled in – and charged for – Audible memberships, and making it difficult to cancel the memberships
365 Whole Foods Market Organic Mini Sandwich Cheese Crackers
Allegations: Misleadingly marketing that products contain “Real Organic Cheddar Cheese”
Amazon Prime’s Ad-Free Streaming Services
Allegations: Misleadingly advertising that Amazon Prime subscriptions included “commercial-free” streaming of movies and tv shows and then later charging an additional $2.99/month for ad-free streaming services
Amazon Fresh
Allegations: Failing to include “service fees” that range from $4.95 to $9.95 in advertised prices
Amazon Prime Grocery Deliveries from Whole Foods
Allegations: Falsely marketing that Amazon Prime members receive free 2-hour delivery of groceries when Amazon charges consumers a $9.95 service fee for grocery deliveries from Whole Foods Market
Glucosamine Sulfate Supplements Sold on Amazon
Allegations: Falsely marketing supplements as glucosamine sulfate when they don’t contain any glucosamine sulfate
Amazon Subscriptions
Allegations: Failing to disclose the terms of subscriptions
Ronnybrook Farm Dairy Products
Allegations: Failing to adequately disclose a $2 deposit fee in advertised retail prices
Audible Subscriptions
Allegations: Failing to adequately disclose the terms of automatically renewing subscriptions, charging consumers without their consent, and making it difficult to cancel
Amazon
Allegations: Preventing consumers from giving negative reviews of Amazon on its websites and apps
NyQuil, Tylenol, Sudafed, Mucinex, and Several Store Brands
Allegations: Falsely marketing that medicines treat nasal congestion
Amazon’s “Guaranteed Delivery”
Allegations: Failing to deliver purchases by the guaranteed dates and times
Amazon’s 30-Day Refund Policy
Allegations: Misrepresenting that Amazon’s refund policy allows customers to get a refund for unwanted items returned within 30 days when it routinely fails to issue refunds for returned items
Amazon Prime’s Same Day or Two Day Delivery Representations
Allegations: Misleadingly marketing “same-day” or “two day” delivery for Amazon Prime members
Happy Belly Fruit Bowls and Canned Fruit Products
Allegations: Misleadingly marketing that products contain “100% Juice”
Several Brands of Cold and Flu Medicines
Allegations: Falsely marketing that phenylephrine products treat congestion and other cold and flu symptoms
Sunrise Growers Frozen Fruit Products
Allegations: Failing to disclose that products contain a bacterium that could lead to serious adverse health consequences
Amazon’s Basic Care Cold and Flu Medicines
Allegations: Falsely marketing medicines as “non-drowsy” when one of the active ingredients causes drowsiness
Prime Exclusive Savings for Amazon Prime Members
Allegations: Falsely advertising discounts by increasing original prices for a short period of time and then offering members “discounted” prices
Solimo Glucosamine Sulfate Supplements on Amazon.com
Allegations: Falsely marketing supplements as glucosamine sulfate when they don’t contain any glucosamine sulfate
Whole Foods Market Brioche Whole Grain Hamburger Buns
Allegations: Misleadingly marketing products as “whole grain”
Weed Slayer
Allegations: Falsely marketing products as natural, organic, and suitable for organic plants
Whole Foods Tilapia Fillets
Allegations: Misleadingly marketing the weight of fish in products as higher than it actually is
Amazon Prime Memberships
Allegations: Using dark patterns to make it difficult to cancel Amazon Prime memberships
Digital Content on Amazon
Allegations: Misleadingly marketing that consumers can “buy” digital content when Amazon may revoke access to content at any time
Digital Content on Amazon Prime Video
Allegations: Misleadingly marketing that consumers can “buy” digital content when Amazon may revoke access to content at any time
Digital Content on Amazon Platform
Allegations: Misleadingly marketing that consumers can “buy” digital content when Amazon may revoke access to content at any time
Solimo Melatonin Supplements
Allegations: Dietary supplements contain more melatonin than advertised
Dietary Supplements Sold on Amazon
Allegations: Promoting dietary supplements as if they are legal, safe and therapeutic when they are illegal and have not been approved by the FDA
Amazon Prime’s “Free Titles at Audible”
Allegations: Deceptively marketing that Amazon Prime memberships include “Free Titles at Audible” when the company automatically enrolls members in a paid subscription for Audible
Whole Foods Pizzas
Allegations: Falsely marketing pizzas as being 18 inches when they are actually 16 inches
Amazon Subscribe & Save Subscriptions
Allegations: Deceptively advertising Subscribe & Save subscriptions
365 Whole Foods Market 100% Wild-Caught Fish Oil Softgels
Allegations: Falsely marketing the amount of Omega-3 fatty acids in each serving
365 Whole Foods Market Long Grain & Wild Rice
Allegations: Deceptively using slack-filled packaging and misleadingly marketing its commitment to environmental stewardship
Whole Foods Market 365 Organic Chocolate Ice Cream Bars
Allegations: Misleadingly marketing ice cream bars as dipped in chocolate when the coating actually contains more vegetable oil than cacao ingredients
Whole Foods 365 Everyday Value Vanilla Coffee Creamer
Allegations: Misleadingly marketing that the main flavoring ingredient is vanilla when the Ingredients list does not contain a vanilla ingredient
Amazon Fresh
Allegations: Falsely marketing that consumers who use their Amazon Prime Rewards Visa Signature Card “earn 5% back at Amazon Fresh” when they actually receive only 1% back on purchases
Herbs and Spices from 365 By Whole Foods Market
Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals
Whole Foods Beef Products
Allegations: False “Animal Welfare Certified” and “No Antibiotics, Ever” claims
Happy Belly Spices
Allegations: Failing to disclose products contain heavy metals
Ring Video Doorbells Sold on Amazon.com
Allegations: Misleadingly marketing that the doorbell’s battery lasts between 6 and 12 months when the battery actually lasts less than 2 months
Organic 365 Honey Graham Crackers
Allegations: Misleadingly marketing the ingredients in Organic 365 Honey Graham Crackers
365 Everyday Value Organic Oats & Flax Instant Oatmeal
Allegations: Misleadingly listing “organic dehydrated cane juice solids” as an ingredient when it’s actually sugar
Alexa
Allegations: Misleadingly representing the extent to which Alexa devices record and store audio recordings
Alexa Devices
Allegations: Failing to disclose that the words that trigger devices to listen and respond to commands also initiate a process to create and permanently store recordings
Compostable Plates and Bowls from Amazon
Allegations: Misleadingly advertising disposable plates and bowls as compostable
Thermofight
Allegations: Deceptively marketing Thermofight
Lithium-ion 18650 Batteries Sold on Amazon
Allegations: Falsely advertising the energy capacity and safety of batteries
Free Trials of Audible AudioBooks
Allegations: Audible’s “free” trials of audiobooks violate California law
Whole Foods Lemon Raspberry Italian Sparkling Mineral Water
Allegations: Falsely marketing lemons and raspberries as the main flavoring ingredients
Whole Foods Food Products
Allegations: Failing to disclose that foods contain allergens
Ring Security System
Allegations: Misleadingly representing that the company safeguards users’ private information when it does not take adequate steps to stop hackers and actively shares users’ personal data without consent
365 Everyday Value Vanilla Almondmilk Creamer
Allegations: Failing to disclose that vanilla flavor comes from artificial flavors
Ring’s Basic Protect Plan
Allegations: Failing to adequately disclose that consumers need to pay additional money to get certain key features
365 Everyday Value Organic Chocolate & Almond Vanilla Ice Cream Bars
365 Everyday Value Organic Vanilla Coconutmilk
Ring Video Doorbells and Security Cameras
Organic 365 Rice Milk
Ring’s Home Security Devices
365 Everyday Value Vanilla Soymilk
365 Organic Vanilla Almondmilk
Recalled Products on Amazon.com
Starkey Water
Whole Foods Products
Whole Foods Hypoallergenic Claims
Audible
The Weight of Whole Foods Products
The Weight of Whole Foods Pre-Packaged Foods
GT’s Kombucha Beverages
The Amount of Vitamin B in Whole Foods Supplements
Whole Foods 365 Everyday Plain Greek Yogurt Sugar Claims
Amazon Prime
Amazon Prime’s Free Shipping
Amazon.com’s “List Price”
Eclipse Glasses from Amazon
Amazon Prime Membership Fee
Fresh Bread from Whole Foods, Wegmans Food Markets, and Acme Markets
Whole Foods 365 Everyday Value Products
Whole Foods St. John’s Wort Dietary Supplement
Whole Foods Meat Products
SquareTrade’s Protection Plans
Whole Foods Market Products
Amazon Prime Membership Fees
Whole Foods Prices
