In February 2020, a class-action lawsuit was filed against Whole Foods Market Group for allegedly misleadingly marketing that the flavor in its Organic 365 Rice Milk comes exclusively from vanilla when, according to plaintiffs, the ingredients list shows that the drink contains unspecified “Natural Flavor” in addition to a vanilla ingredient. (Hiland et al v. Whole Foods Market Group, Inc., Case No. 20-cv-1680, S.D.N.Y.)

For more of TINA.org’s coverage of vanilla marketing claims, click here.


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Amazon Prime Grocery Deliveries from Whole Foods

Class Action

Amazon Prime Grocery Deliveries from Whole Foods

Allegations: Falsely marketing that Amazon Prime members receive free 2-hour delivery of groceries when Amazon charges consumers a $9.95 service fee for grocery deliveries from Whole Foods Market


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