365 Whole Foods Market Plant-Based Flushable Wipes
Allegations: Falsely marketing products as plant-based
Organic 365 Rice Milk
In February 2020, a class-action lawsuit was filed against Whole Foods Market Group for allegedly misleadingly marketing that the flavor in its Organic 365 Rice Milk comes exclusively from vanilla when, according to plaintiffs, the ingredients list shows that the drink contains unspecified “Natural Flavor” in addition to a vanilla ingredient. (Hiland et al v. Whole Foods Market Group, Inc., Case No. 20-cv-1680, S.D.N.Y.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
Class-Action Tracker
365 Whole Foods Market Organic Mini Sandwich Cheese Crackers
Allegations: Misleadingly marketing that products contain “Real Organic Cheddar Cheese”
Amazon Prime Grocery Deliveries from Whole Foods
Allegations: Falsely marketing that Amazon Prime members receive free 2-hour delivery of groceries when Amazon charges consumers a $9.95 service fee for grocery deliveries from Whole Foods Market
Ronnybrook Farm Dairy Products
Allegations: Failing to adequately disclose a $2 deposit fee in advertised retail prices
Sunrise Growers Frozen Fruit Products
Allegations: Failing to disclose that products contain a bacterium that could lead to serious adverse health consequences
Solimo Glucosamine Sulfate Supplements on Amazon.com
Allegations: Falsely marketing supplements as glucosamine sulfate when they don’t contain any glucosamine sulfate
Whole Foods Market Brioche Whole Grain Hamburger Buns
Allegations: Misleadingly marketing products as “whole grain”
Whole Foods Tilapia Fillets
Allegations: Misleadingly marketing the weight of fish in products as higher than it actually is
Whole Foods Pizzas
Allegations: Falsely marketing pizzas as being 18 inches when they are actually 16 inches
365 Whole Foods Market 100% Wild-Caught Fish Oil Softgels
Allegations: Falsely marketing the amount of Omega-3 fatty acids in each serving
365 Whole Foods Market Long Grain & Wild Rice
Allegations: Deceptively using slack-filled packaging and misleadingly marketing its commitment to environmental stewardship
Whole Foods Market 365 Organic Chocolate Ice Cream Bars
Allegations: Misleadingly marketing ice cream bars as dipped in chocolate when the coating actually contains more vegetable oil than cacao ingredients
Whole Foods 365 Everyday Value Vanilla Coffee Creamer
Allegations: Misleadingly marketing that the main flavoring ingredient is vanilla when the Ingredients list does not contain a vanilla ingredient
Herbs and Spices from 365 By Whole Foods Market
Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals
Whole Foods Beef Products
Allegations: False “Animal Welfare Certified” and “No Antibiotics, Ever” claims
Organic 365 Honey Graham Crackers
Allegations: Misleadingly marketing the ingredients in Organic 365 Honey Graham Crackers
365 Everyday Value Organic Oats & Flax Instant Oatmeal
Allegations: Misleadingly listing “organic dehydrated cane juice solids” as an ingredient when it’s actually sugar
Whole Foods Lemon Raspberry Italian Sparkling Mineral Water
Allegations: Falsely marketing lemons and raspberries as the main flavoring ingredients
Whole Foods Food Products
Allegations: Failing to disclose that foods contain allergens
365 Everyday Value Vanilla Almondmilk Creamer
Allegations: Failing to disclose that vanilla flavor comes from artificial flavors
365 Everyday Value Organic Chocolate & Almond Vanilla Ice Cream Bars
365 Everyday Value Organic Vanilla Coconutmilk
365 Everyday Value Vanilla Soymilk
365 Organic Vanilla Almondmilk
Starkey Water
Whole Foods Products
Whole Foods Hypoallergenic Claims
The Weight of Whole Foods Products
The Weight of Whole Foods Pre-Packaged Foods
GT’s Kombucha Beverages
The Amount of Vitamin B in Whole Foods Supplements
Whole Foods 365 Everyday Plain Greek Yogurt Sugar Claims
Fresh Bread from Whole Foods, Wegmans Food Markets, and Acme Markets
Whole Foods 365 Everyday Value Products
Whole Foods St. John’s Wort Dietary Supplement
Whole Foods Meat Products
Whole Foods Market Products
Whole Foods Prices
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By the Numbers: Greenwashing Class-Action Lawsuits
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
Whole Foods Grilled Over Its ‘No Antibiotics, Ever’ Beef Claim
Consumers also have a beef with claim that meat is “animal welfare certified.”
Father’s Day Cookout Claims that May Flame Out
These marketing claims are feeling the heat.
By The Numbers: Vanilla Flavor Class-Action Lawsuits
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.