FTC’s Negative Option Rule Needs Improvement
TINA.org applauds proposed amendments but pushes for more.
In December 2019, TINA.org submitted a comment to the FTC, which was seeking public comment on ways to improve its existing regulations for negative option marketing, including whether the agency should use its rulemaking authority under the FTC Act to expand the scope and coverage of the existing Negation Option Rule.
In its comment, TINA.org urged the FTC to provide further consumer protection in this area and summarized relevant statistics concerning the scope of the problem (e.g., the growth of consumer complaints regarding free trials). TINA.org also explained how, in its current form, the FTC’s Negative Option Rule leaves consumers vulnerable to deception and that updating the Rule would be minimally burdensome to companies, essentially requiring them to be straightforward with its customers.
The FTC then proposed certain amendments to the Negative Option Rule and again requested public comment, prompting TINA.org to file a second comment in June 2023 supporting the Commission’s proposed amendments but also urging additional revisions to increase the rule’s utility and impact.
To read TINA.org’s December 2019 Comment, click here.
To read TINA.org’s June 2023 Comment, click here.
TINA.org applauds proposed amendments but pushes for more.
Before making any changes to its own rule, the agency will look to see how a 2010 statute plays out.
Watch out for this product’s negative-option offer that comes with any initial purchase.
Acting on TINA.org’s complaint, California regulators reach $1.2 million settlement with company.
Online retailer deceptively advertises members-only prices, TINA.org investigation finds.
TINA.org files complaint with state and federal regulators.
Online retailer agrees to pay a minimum of $200,000 in restitution to settle California action.
Lingerie company agrees to pay more than $1.3 million in refunds to consumers.
Allegations: Misleadingly offering free trials of subscriptions
Allegations: Failing to adequately disclose the terms of automatic renewal and continuous service subscriptions
Allegations: Failing to adequately disclose that consumers are enrolled in a program that automatically renews their subscriptions
May 2017: A judge granted final approval of the settlement. February 2017: A judge preliminarily approved a settlement of a false advertising class-action lawsuit filed against Guthy-Renker (the company that…