The Importance of Being a Complainer Blog The Importance of Being a Complainer You have the power to hold deceptive marketers accountable.
TINA.org Joins Over 300 Orgs. in Letter Urging Congress to Support Financial Watchdog Blog TINA.org Joins Over 300 Orgs. in Letter Urging Congress to Support Financial Watchdog Legislators should protect the work of the Consumer Financial Protection Bureau.
Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Blog Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Not all of the puffed-up claims in this TV ad can be defended as puffery.
Content Confusion in an Era of Fake News Blog Content Confusion in an Era of Fake News Study demonstrates that effectively designed native advertising disclosures can decrease consumer deception.
Fyre Festival Dumpster Fire Blog Fyre Festival Dumpster Fire Trouble in social media influencer paradise.
This Gift Basket’s Got Some Shadowy Service Charges Blog This Gift Basket’s Got Some Shadowy Service Charges 1-800-Flowers.com and its basket of pricing problems.
It Won’t Look Like This When You Land Blog It Won’t Look Like This When You Land Spoiler: There’s no oceanside in Hartford, Connecticut.
Vemma’s Version: Business Foolishness in the Extreme Blog Vemma’s Version: Business Foolishness in the Extreme Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…
Whose Settlement is Better For You: Vitaminwater or Red Bull? Blog Whose Settlement is Better For You: Vitaminwater or Red Bull? Vitaminwater and Red Bull were both sued for falsely marketing their beverages as providing specific health/functional benefits.
The Prize Is (Not) Right Blog The Prize Is (Not) Right Auto dealership prize is not all it’s cracked up to be.
Congratulations, Rider University Advertising Grads Blog Congratulations, Rider University Advertising Grads Congratulations to the Class of 2014!
We Sold a $5,000 Winner! Blog We Sold a $5,000 Winner! Someone won $5,000 with a card from this very store!? It seems logical (in a really flawed, not-actually-logical-at-all kind of way) that because this store had one $5,000 winner, your…
Perfect Polly Will Give You Nightmares Blog Perfect Polly Will Give You Nightmares Perfect Polly, the $18 plastic bird with a great informercial.
Puffery – A Marketer’s Right To Lie Blog Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
Week in Review Blog Week in Review Oil, heating pads, rugs, razors, and drinks – no, this isn’t about preparing for a romantic interlude, but rather the products featured in the I-think-you’re-lying-to-me category during the week of…
My Confusing Hunt for a Leather Couch Blog My Confusing Hunt for a Leather Couch Plenty of furniture is labeled as leather, but not everything called leather is exactly that. What are you really sitting on?
Take a Pass on Product Placement in “Hall Pass” Blog Take a Pass on Product Placement in “Hall Pass” Why is a car the star of this movie?
Big Mickey is Watching You Blog Big Mickey is Watching You MyMagic+ at Disney may mean shorter lines but more direct marketing to guests.
What’s Magic about this Ingredient in Energy Drinks? Blog What’s Magic about this Ingredient in Energy Drinks? Your browser does not support the video tag. Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins…