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Misleading Drug Marketing Might Just Kill You

Consumer News

Misleading Drug Marketing Might Just Kill You

Amgen, the world’s largest biotechnology company that made billions marketing its anemia drug Aranesp for unapproved uses, agreed to pay $762 million to settle off-use marketing charges.

Getting the Real Goods on Cyber Monday

Consumer News

Getting the Real Goods on Cyber Monday

Think you’ve found a great deal on a name brand item to give as a gift for the holidays? Be wary. Bargain hunters may find themselves searching for discounts on…

Can you trust an online review?

Consumer News

Can you trust an online review?

In the fall of 2010, Todd Rutherford launched GettingBookReviews.com, a marketing service for self-published authors that provided book reviews for cash. Soon, he was making $28,000 a month writing reviews,…

Ameriquest: Success or Scam?

Consumer News

Ameriquest: Success or Scam?

An American Success Story Between 1990 and 2008, Spectacularly-successful financial services company whose business model was based on selling mortgages to families that couldn’t afford them, then selling those worthless…

Fine Print in Credit & Loan Ads

Consumer News

Fine Print in Credit & Loan Ads

If you’ve ever had the stamina to sit down and try to read a credit card disclosure statement (often the size of a paperback novel), you know that the Sometimes…

The Lure of the Before and After

Consumer News

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented.  The before shots…

Hair-raising Hair Product Ads

Consumer News

Hair-raising Hair Product Ads

Want to know the secret behind the lustrous, voluminous, “salon beautiful” hair that is featured in some television and print ads for hair products today?  Extensions!  Yup, fake hair.  Well,…

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