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National Association of Realtors

The National Association of Realtors (NAR) is a large trade organization whose many members are residential and commercial real estate brokers, real estate salespeople, property managers, appraisers, and others involved…

What Does Made in the USA Really Mean?

Consumer Basics

What Does Made in the USA Really Mean?

When does a product truly meet the requirements for a Made in USA label?

Does Size Really Matter? A Primer on Slack-Filled Packaging

Consumer Basics

Does Size Really Matter? A Primer on Slack-Filled Packaging

What to know about the FDA’s rule on under-filled or slack-filled packaging.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

Truth is Not Always a Defense

Consumer Basics

Truth is Not Always a Defense

The truth is bigger than the sum of an ad’s parts.

The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

What is Industry Self-Regulation?

Consumer Basics

What is Industry Self-Regulation?

Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.

What to Know about Negative-Option Offers

Consumer Basics

What to Know about Negative-Option Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

What to Know about Sponsored Content

Consumer Basics

What to Know about Sponsored Content

It’s getting harder to distinguish advertisements from objective content.

Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

The Subliminal Ad

Consumer Basics

The Subliminal Ad

Was that an ad that flashed by?

Recording Industry Association of America

Consumer Basics

Recording Industry Association of America

The Recording Industry Association of America (RIAA) is a trade organization that supports and promotes major music companies. The RIAA’s main function is to protect the rights of artists and…

The First Amendment and Commercial Speech