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Who’s Sponsoring Whom?

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Who’s Sponsoring Whom?

 Dear P&G: I recently read that your global “Thank You Mom” advertising campaign, which has been prominently featured during the Olympics, is expected to generate $500 million in additional…

Great Quote!

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Great Quote!

“Advertising today is a truth-free zone,” says Jonathan Baskin.

Are All Alcohol Ads Misleading?

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Are All Alcohol Ads Misleading?

I was surprised when I learned that there are no specific rules or regulations governing alcohol advertising on television.  While tobacco products are prohibited from advertising on TV altogether, it’s…

Toying with Gender Marketing

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Toying with Gender Marketing

Not all girls like to play with dolls. What’s a race car girl to do when her favorite toys are marketed towards boys?

Week in Review

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Week in Review

Oil, heating pads, rugs, razors, and drinks – no, this isn’t about preparing for a romantic interlude, but rather the products featured in the I-think-you’re-lying-to-me category during the week of…

Weekly Legal Roundup

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Weekly Legal Roundup

Diamonds, energy supplements and cholesterol reducing drugs made legal headlines in the I-think-you’re-lying-to-me category during the week of February 11, 2013. Two new false advertising actions were filed: It’s a…

57 Year Old Mom Looks 27!

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57 Year Old Mom Looks 27!

I feel like the online version of the New York Times has me pegged.  Or to say it another way, NYTimes’ cookies have tracked my online behavior such that its…

A .org Does not a Non-Profit Make

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A .org Does not a Non-Profit Make

Change.org, among other sites, has turned me into what some might call a charity slacktivist.  Over the past year or so, from the comfort of my own couch, I’ve signed…

The Ugly Truth about the Beauty Industry

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The Ugly Truth about the Beauty Industry

Beauty may be in the eye of the beholder but that doesn’t stop American consumers from spending nearly $8 billion on cosmetics every year. Not included in this figure are…

Julia Roberts – “Pretty Woman” or Not?

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Julia Roberts – “Pretty Woman” or Not?

Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to…

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