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AT&T: ‘More For Your Thing’

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AT&T: ‘More For Your Thing’

Company’s puffery defense falls flat as NAD recommends changes to commercial.

Pampers Easy Ups

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Pampers Easy Ups

Pampers attempts to skirt substantiation with puffery defense.

Voortman Bakery’s Windmill Cookies

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Voortman Bakery’s Windmill Cookies

Puffery or justified disappointment? You tell us.

Tropicana

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Tropicana

Tropicana claimed in a television ad that “if you want the world’s best fruit and vegetable juice, look in the cooler” as a shelf collapsed to reveal a presumably more-stable…

‘No One OutPizzas the Hut’

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‘No One OutPizzas the Hut’

Objectively provable claim or silly slogan? Reader argues it’s the former.

Excelsior Pasta

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Excelsior Pasta

What makes Excelsior “Puerto Rico’s favorite pasta”? Good question.

Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim

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Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim

KitchenAid challenges Cuisinart’s claim to the title.

LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims

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LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims

NAD shines a light on picture claims.

Suave Essentials Body Wash

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Suave Essentials Body Wash

Unilever loses appeal to keep Bath & Body Works fragrance comparisons on product packaging.

Sprayway

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Sprayway

NAD finds a streak on glass cleaner’s product labeling.

Eggland’s Best Eggs

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Eggland’s Best Eggs

Don’t be left with egg on your face.

Olay Pro-X Advanced Cleansing System

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Olay Pro-X Advanced Cleansing System

The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. is advising Olay to discontinue claims that its Pro-X Advanced Cleansing…

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AT&T: ‘More For Your Thing’

Pampers Easy Ups

Voortman Bakery’s Windmill Cookies

Tropicana

‘No One OutPizzas the Hut’

Excelsior Pasta

Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim

LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims

Suave Essentials Body Wash

Sprayway

Eggland’s Best Eggs

Olay Pro-X Advanced Cleansing System