Probiotics: What You Need to Know

Hype or miraculous cure-all?

Tropicana Essentials Probiotics Fruit Juices

In December 2018, a class-action lawsuit was filed against Tropicana for allegedly deceptively marketing that the “essential” probiotics in its Essentials Probiotics fruit juices provide health and nutrition benefits without…

Tula Skincare Cosmetics Containing Probiotics

Allegations: Falsely marketing cosmetics as containing probiotics

GoodBelly Probiotics JuiceDrinks

Allegations: Falsely advertising products as able to promote digestive health

Gerber Probiotics Products

August 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. November 2014: Plaintiffs filed…

Clinique Redness Solution Cosmetics

Allegations: Misleadingly marketing that cosmetics contain “probiotic technology” when they don’t contain any probiotics

Brew Dr. Kombucha

In October 2019, a class-action lawsuit was filed against Brew Dr. Kombucha for allegedly misrepresenting the amount of probiotics in its kombucha drinks. Specifically, the complaint alleges that each bottle…

Flying Embers Hard Beverages

Allegations: Misleadingly fortifying alcoholic beverages with vitamin C, antioxidants, probiotics, and adaptogens and marketing that the beverages provide healthful benefits, in violation of federal regulations

Greens and Whole Foods Supplements

ConsumerLab.com has published results of its quality tests of greens and whole foods powders and pills. Supplements marketed with these terms typically contain chlorophyll-containing leaves, sprouts, algae, vegetables and fruits, herbs,…

KeVita Kombucha Beverages

In October 2017, a class-action lawsuit was filed against KeVita Inc. and Pepsico for allegedly deceptively marketing that KeVita Master Brew kombucha products have probiotics and provide various health benefits…

FemaLife Nutrition Super Flora Probiotic

FemaLife Nutrition LLC referred to FTC following failure to substantiate health claims.

250m Americans Infected – The American Parasite

Your browser does not support the video tag. Here’s a new batch of web ads warning you about something called “the American Parasite.” What are these ads all about? And…

Chobani Complete Low-Fat Greek Yogurt

Allegations: Falsely marketing Chobani Complete Low-Fat Greek Yogurt

Beekman Probiotic Skincare Products

Allegations: Falsely marketing products as containing probiotics when they don’t

Culturelle Ultimate Balance for Antibiotics

Is this company using unapproved drug claims to market its probiotic supplement?

Which Super Bowl Advertisers Have Run Afoul of Ad Laws?

A majority have faced false-ad challenges within past five years.

Activia “Dare to Feel Good”

FDA: Consumers Beware of “Cures” for Autism

Agency clamps down on ad claims.

Various Iovate Weight-Loss Supplements

A false advertising class-action lawsuit was filed against Iovate Health Sciences in September 2016. The complaint alleges, among other things, that the company markets a line of weight-loss supplements –…

Baby Products Under Fire for Ad Claims

Better Sleep? Natural? Baby products are facing suits for false marketing.