
5 Ad Trends to be Wary of in 2019
From crypto to CBD, consumers need to tread carefully when it comes to these trends.
Sales of probiotics are on the rise, but getting the benefits you want may be more complicated than nomming on the first cup of yogurt you see. Find out what you need to know to get your microbes straight.
What are they?
Probiotics contain beneficial strains of bacteria that may be able to help with certain health issues. Probiotics are available to consumers in oral products such as dietary supplements and yogurts, as well as other products such as suppositories and creams. As with other supplements, the FDA does not allow companies to advertise probiotics as a treatment, prevention, or cure for any disease but scientific studies on probiotics show some benefits in helping certain conditions.
What can they do?
Not all probiotics are created equal. There are many different strains of bacteria sold in probiotics, and different strains are effective for different health concerns.
So just because something advertises itself as probiotic—Activia yogurt, for instance, which has allegedly crossed the bad ad line before—doesn’t mean it will have all the effects you’re hoping it will have.
More research still needs to be done on all applications, but here’s a rundown of where experts say probiotics have proven to be of some help.
Strong Consensus
Promising, But Needs More Research
Not Enough Evidence
There is not enough evidence at this time to conclude that probiotics are effective for Crohn’s disease, diabetes, obesity, or autism.
Other issues to keep in mind
At the end of the day, the science behind probiotics is promising but still in its early stages. There are a lot of products out there and a lot of advertising to go along with them, but maybe talk to your doctor and do your research before mainlining the kombucha.
From crypto to CBD, consumers need to tread carefully when it comes to these trends.
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