FTC Should Ban Individual Impersonation Scams
TINA.org submits comment in support of FTC’s proposal to ban fake celebrity endorsements, romance scams and other impersonation scams.
In October 2019, a class-action lawsuit was filed against Brew Dr. Kombucha for allegedly misrepresenting the amount of probiotics in its kombucha drinks. Specifically, the complaint alleges that each bottle of the drink contains “billions” of beneficial bacteria and probiotics when, according to plaintiffs, independent lab tests show that each bottle contains far fewer probiotics than advertised. For example, the complaint claims that a bottle of the “Clear Mind” kombucha drinks contains only about 50,000 CFUs (or “Colony Forming Units”) of probiotic bacteria. (Amos et al v. Brew Dr. Kombucha, LLC, Case No. 19-cv-1663, D. OR.)
For more of TINA.org’s coverage of the marketing of kombucha beverages, click here.
TINA.org submits comment in support of FTC’s proposal to ban fake celebrity endorsements, romance scams and other impersonation scams.
Looks can be deceiving.
Eric Lagatta, USA Today
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