Gatorade Fit Class Action Gatorade Fit Allegations: Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such…
IZZE Sparkling Juices Class Action IZZE Sparkling Juices Allegations: Falsely marketing juices as containing “no preservatives”
Consumers Helping to Hawk Products During Super Bowl Consumer News Consumers Helping to Hawk Products During Super Bowl From cars to pizza, companies are increasingly finding ways to involve consumers in game day commercials.
Where the Super Bowl Ads Really Are Consumer News Where the Super Bowl Ads Really Are Super Bowl commercials appear in places you might not think of.
Throwing the Red Flag on Super Bowl Claims Consumer News Throwing the Red Flag on Super Bowl Claims The commercials may be funny but don’t be fooled by some of the claims.
Which Super Bowl Advertisers Have Run Afoul of Ad Laws? Consumer News Which Super Bowl Advertisers Have Run Afoul of Ad Laws? A majority have faced false-ad challenges within past five years.
Winter Olympics Stumble Out the Gate Re #Ad Disclosure Consumer News Winter Olympics Stumble Out the Gate Re #Ad Disclosure These brand-relationship disclosures are far from world-class.
Ad or Not? Kris, Kendall Jenner and Proactiv Consumer News Ad or Not? Kris, Kendall Jenner and Proactiv Fans decry mom’s crocodile tears in teaser post that turns out to be spon con.
Companies Accused of Greenwashing Consumer News Companies Accused of Greenwashing When companies green it, they better mean it.
Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D Class Action Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D
Which Super Bowl 51 Advertisers Have Fumbled Ad Claims? Consumer News Which Super Bowl 51 Advertisers Have Fumbled Ad Claims? More than 80 percent of companies advertising in this year’s game have faced deceptive advertising challenges.
Energy Drinks Are Surging. So Are Their Caffeine Levels. Media Coverage Energy Drinks Are Surging. So Are Their Caffeine Levels. Julie Creswell, The New York Times
G Organic Ad Alert G Organic No artificial flavors but be mindful of sugar in this new line of Gatorade organic drinks.
What Extra Ingredients are in Your Natural Stevia Product? Consumer News What Extra Ingredients are in Your Natural Stevia Product? Ingredient labels can have surprises.