Gatorade Fit

Allegations: Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such…

IZZE Sparkling Juices

Allegations: Falsely marketing juices as containing “no preservatives”

Spitz Sunflower Seeds

Consumers Helping to Hawk Products During Super Bowl

From cars to pizza, companies are increasingly finding ways to involve consumers in game day commercials.

Where the Super Bowl Ads Really Are

Super Bowl commercials appear in places you might not think of.

Throwing the Red Flag on Super Bowl Claims

The commercials may be funny but don’t be fooled by some of the claims.

The Super Bowl of Advertising

Where else are the ads?

Which Super Bowl Advertisers Have Run Afoul of Ad Laws?

A majority have faced false-ad challenges within past five years.

Winter Olympics Stumble Out the Gate Re #Ad Disclosure

These brand-relationship disclosures are far from world-class.

Ad or Not? Kris, Kendall Jenner and Proactiv

Fans decry mom’s crocodile tears in teaser post that turns out to be spon con.

Diet Pepsi

Quaker Oats Products

Companies Accused of Greenwashing

When companies green it, they better mean it.

Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D

Izze Sparkling Beverages

Which Super Bowl 51 Advertisers Have Fumbled Ad Claims?

More than 80 percent of companies advertising in this year’s game have faced deceptive advertising challenges.

Energy Drinks Are Surging. So Are Their Caffeine Levels.

Julie Creswell, The New York Times

Frito-Lay “All Natural” Bean Dip

G Organic

No artificial flavors but be mindful of sugar in this new line of Gatorade organic drinks.

What Extra Ingredients are in Your Natural Stevia Product?

Ingredient labels can have surprises.