Ad Alert

G Organic

No artificial flavors but be mindful of sugar in this new line of Gatorade organic drinks.

Gatorade’s new organic sports drink set to launch this fall will cost you more ($1.69 per 16.9 ounce bottle) but is it any healthier than its other — or any other — workout replenishment drink? 446614

“As athletes continue to evolve, we’re committed to introducing new product innovations to meet their varying needs. G Organic is made with just seven ingredients and offers athletes a fueling option that is USDA certified organic while still providing the scientifically proven fueling benefits found in Gatorade Thirst Quencher,” the company announced.

For most consumers worried about artificial ingredients, organic throws a “health halo” on a product and Gatorade’s parent company PepsiCo has indicated it wants to tap into increasing consumer demand for natural foods. Sales of organic foods have climbed steadily in recent years, reaching more than $40 billion in 2015, according to the Organic Trade Association.

While the new Gatorade drinks, which will come in lemon, strawberry and mixed berry flavors, will be USDA certified organic, nutritionists are cautioning consumers to be mindful of one key ingredient: sugar. There are seven teaspoons of added organic sugar in each bottle, which is one teaspoon over the entire daily limit recommended for women by the American Heart Association and just two less than recommended daily for men.

So remember, just because a product is marketed as organic doesn’t mean it’s necessarily good for you.

For more of’s coverage of organic foods click here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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