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The Natural Effect

Consumer News

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

Where’s the Fruit?

Consumer News

Where’s the Fruit?

It is not entirely unreasonable to expect “Blueberry Pomegranate” cereal to contain blueberries and pomegranate, fruits high in antioxidants that are all the rage now.  But don’t tell that to…

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